Key Responsibilities
Youth Segment Strategy & Growth
- Develop and implement the youth banking
strategy.
- Define segment value propositions for students,
youth professionals, and youth entrepreneurs.
- Drive youth acquisition, retention, and
activation.
Product Development & Enhancement
- Lead design or improvement of youth-focused
products (youth savings, student accounts, youth loans, prepaid cards,
digital wallets).
- Collaborate with product teams to ensure
products match youth needs (simple, digital, affordable).
Business Development & Partnerships
- Build partnerships with universities, colleges,
TVETs, tech hubs, youth groups, and gig platforms.
- Develop joint campaigns and financial literacy
programs.
Sales Support & Commercial Performance
- Drive sales and performance dashboards for the
youth segment.
- Track acquisition, usage, deposits, digital
adoption, and product penetration.
- Support branches and RMs with youth recruitment
drives.
Digital & Innovation Leadership
- Partner with Digital Banking to build smooth
digital journeys.
- Promote strong digital adoption and usage among
youth customers.
Marketing, Brand & Campaign Management
- Lead youth campaigns (school recruitment,
internship seasons, holidays).
- Use influencers and social platforms to engage
the youth.
Financial Literacy & Youth Empowerment
- Develop and deliver financial literacy programs
in learning institutions.
- Launch youth empowerment events focusing on
careers and entrepreneurship.
Cross-Sell & Lifetime Value Growth
- Drive cross-sell (digital loans, cards,
insurance bundles, savings & investment products).
- Build structured journeys transitioning youth to
mainstream banking as they mature.
Risk & Compliance
- Ensure proper KYC, anti-fraud standards, and
regulatory compliance for youth onboarding and campaigns.
Qualifications
Key Technical Skills & Leadership Competencies: –
- Retail banking product knowledge
- Digital banking experience
- Segment management & customer analytics
- Product development understanding
- Campaign execution
- Customer-centric & design-thinking mindset
Experience Requirements: –
- 4 –7 years in retail banking, youth marketing,
or segment management.
- Experience in digital financial services or
youth-oriented programs preferred.
Academic Qualifications & Certifications
- Bachelor’s degree in marketing, Business,
Finance, or related field.
- Master’s degree (MBA) is an added advantage.
How to
Apply
