Key Responsibilities
- Design and execute Geo rep strategies to target
and penetrate key client zones.
- Plan and optimize field marketing routes for
maximum reach and efficiency.
- Identify, establish, and nurture relationships
with key stakeholders (e.g., school heads, HR officers, business owners)
- Monitor and analyze cost per lead (CPL) and
other acquisition metrics to ensure cost-effective campaigns.
- Work with Branch teams to ensure proper
execution of direct marketing activities including flyer distribution,
activations, and presentations.
- Coordinate the procurement and distribution of
all marketing materials relevant to all direct marketing activities
- Maintain inventory levels and ensure timely
replenishment
- Collaborate with Marketing department to ensure
materials are consistent with brand standards and resonate with target
audiences.
- Oversee daily usage and upkeep of the CRM tool
to ensure accurate lead data entry, pipeline visibility, and timely
follow-ups.
- Train and support teams in proper CRM usage,
ensuring consistency and accountability.
- Generate regular CRM performance reports and
suggest improvements to drive adoption and effectiveness.
- Identify, establish, and nurture relationships
with key stakeholders (e.g., school heads, HR officers, business owners,)
who can facilitate access to target clients.
- Manage relationships with marketing material
suppliers and service providers (e.g., printers, branded merchandise
vendors), ensuring timely delivery, quality control, and
cost-effectiveness.
- Serve as the primary point of contact for Branch
teams regarding geo-rep deployment, lead generation challenges, and direct
marketing needs, ensuring swift resolution of issues and feedback loops.
- Regularly collect feedback from stakeholders
(internal and external) on client acquisition activities and use insights
to inform strategy adjustments.
- Play a key role in communicating and
implementing new growth initiatives related to client growth, ensuring
understanding, buy-in, and sustained engagement from all relevant parties.
- Provide clear, concise, and timely updates to
management on the status of campaigns, lead performance, field execution
challenges, and stakeholder interactions as well as market in sights
- Act as the first-level reviewer and approver for
sponsorship requests under the company’s Corporate Social Responsibility
(CSR) framework. Ensure that proposed sponsorships are aligned with brand
values, target market, and client growth objectives. Track impact and
visibility of all CSR-supported activities and maintain a sponsorship log
for accountability and reporting.
Qualifications
- Bachelor’s degree in marketing, Business
Administration, Operations, or related field
- 3-7 years in marketing operations, field sales
support, or demand generation
- Hands-on experience with CRM tools
How to Apply
