Role Summary
- As a Marketing & Storytelling Fellow, you
will join Shukran, one of Impact Africa Network’s (IAN) scale-ups, to help
shape how the brand communicates and connects with its diverse audiences.
- You will play an active role in content
creation, product marketing, and brand storytelling — working closely with
two other team members in the marketing department. Together, you’ll craft
campaigns and narratives that drive engagement, promote Shukran’s Product
and brand in the market.
- This is an excellent opportunity for a creative
communicator who wants to learn how marketing, storytelling, and product
positioning come together to build a growing tech brand
Key Responsibilities
Brand
& Product Marketing
- Support in refining Shukran’s product messaging
and positioning across different audience segments.
- Help develop marketing materials that
communicate the value proposition of Shukran’s products.
- Work with the marketing team to design campaigns
that promote new features, seasonal offers, or product updates.
Storytelling
& Content Development
- Create compelling content that brings Shukran’s
story to life — including blog posts, articles, newsletters, case studies,
and testimonials.
- Highlight user success stories, brand
partnerships, and community initiatives through creative storytelling.
- Support the creation of thought-leadership
content around digital gifting, loyalty, and fintech innovation.
Audience
Engagement & Campaigns
- Assist in designing and executing digital
marketing campaigns targeting different audiences.
- Support in developing messaging tailored for B2B
and B2C (individual users) segments.
- Contribute to campaign tracking, data
collection, and reporting to assess engagement and performance.
Research
& Market Insights
- Conduct market research on competitors, customer
behavior, and emerging trends in the space.
- Provide insights that inform content strategy,
product positioning, and campaign design.
Team
Collaboration
- Work collaboratively with two other members of
the marketing team on campaign planning, content development, and brand
strategy.
- Participate in brainstorming sessions and
marketing reviews to contribute creative ideas and feedback.
- Support event planning, webinars, and community
initiatives that amplify brand presence.
General
Marketing Support
- Manage content scheduling, social media posting,
and performance tracking.
- Assist in maintaining consistency across all
brand touch points and communication channels.
- Perform other marketing-related tasks as
assigned.
Qualifications & Skills
- Education: Recent graduate or awaiting
graduation in Marketing, Communications, Business, or related field. A
minimum high school grade of B+ (or equivalent) is required.
- Writing Ability: Strong copywriting or creative
writing skills; a passion for storytelling and clear communication.
- Communication: Excellent verbal and written
communication skills.
- Collaboration: Ability to work effectively as
part of a team and contribute to shared goals.
- Attention to Detail: Accuracy and consistency in
all marketing outputs.
- Marketing Knowledge (preferred): Basic
understanding of digital marketing, social media strategy, or content
marketing.
How to Apply
