Role purpose
- Drive
value maximization of the portfolio in the EASA BA.
- Bring
innovations that rejuvenate the BAs portfolio and defend through efficient
positioning.
- Ensure
integrity of the portfolio/ LTO through active engagement with the
Stewardship team and identifying the right mitigation portfolio steps to
win in this area as well as take advantage and win in the competitor
impacted portfolio.
- Deliver
increased innovation to growers through successful New Product
Introductions
- Collaborate
with AME portfolio leads on value pricing, product life cycle management
strategy, business and profitability delivery.
- Ensure
execution of the Herbicides & Insecticides strategy and tactics to
meet the business and financial objectives of the East African markets.
- Lead
the development & implementation of innovative & targeted
marketing campaigns.
- Manage
development and implementation of marketing strategies to satisfy customer
needs.
- Operational
Support to drive sales of Herbicides & Insecticides within East
Africa, plus support portfolio management including in- and out licensing.
Accountabilities
Campaign
- Provide
market intelligence input (trends, competitors analysis, constraints,
value chain evolution) and monitor customer behaviour to deepen Herbicides
& Insecticides market understanding.
- Maintain
Herbicides & Insecticides 5-year product forecasts for the BA.
- Design
detailed campaigns to launch new brands, collaborating on the high-level
content with rest of the team (Sales, CPD, Regulatory, etc).
- Develop
and communicate branding, positioning, pricing framework.
- Liaise
with external agencies in relation to content generation and execution.
- Provide
marketing arguments & support the sales team and support technical
team with product life cycle management.
- Support
selected distributor with selling stories for key products and marketing
support material.
- Sequence
roll out in logical way to maximize efficiency and effectiveness.
- Ensure
campaigns are executed in line with marketing budget and plan.
- Working
with Sales to define and conduct post campaign effectiveness measurement.
- Monitor
all channel outlets and evaluate creatives for campaign impact and
progress, and recommend improvements where necessary.
Portfolio
- Manage
portfolio decisions across the Business Area (BA) including product life
cycle management
- Regularly
review the Portfolio in EA to ensure a good fit of the portfolio for the
key SMS, target segments and market needs, supported by the optimal number
of AGI/SU – starting with a portfolio and AGI code clean-u.
- Create
and maintain clear products’ categories in supported by the BA Portfolio
categorization (Star, Core, etc.) and ensure the right level of portfolio
support is given based on the category.
- Regularly
review value propositions of key products of each of the key portfolio,
adjusting them as needed – driven by the end user KBF’s
- Continuously
look for portfolio optimization (Licensing-in & out).
- Ensure
seamless connection between, CPD, Regulatory and P&S to deliver on
time and in full on portfolio projects, BA Business aspirations.
- Drive
creation and implementation of brand laddering including local brand
plans, learning from other BAs’, BU experience.
- Review
new business opportunities within the BA, develop the supportive business
cases and discuss, align with the AME Portfolio Team.
- Drive
successful NPI introductions, creating NPI project teams, tracking the
projects from project approval to launch and post launch as well as input
in the 5YP, I-Plan.
- Work
with AME portfolio leads & pricing team on products’ value
maximization.
- Prepare
the EASA BA Portfolio Meeting & lead the PDC cycle for EASA.
Qualifications
Knowledge, Experience & Capabilities
Critical Experience & Knowledge
- Relevant
tertiary qualification in agriculture, business and/or marketing
- Understanding
of sales- and marketing process
- Principles
of brand management and marketing
- Applied
knowledge of marketing practices and the use of different media in
developing effective, efficient campaigns
- Beneficial
if understanding of crop agronomy and pest control practices.
- Proven
applied experience of working with sales teams to deliver campaigns
effectively.
- Experience
of working with marketing functions in the development of campaigns
- In-depth
understanding of customer needs and ability to deliver customer-driven
campaigns.
- Exposure
to supply chain, forecasting, product development or product management
practices
How to Apply
