Job Description
Reporting
to the Brand
Director , The role holder will be responsible
for developing and implementing strategies to enhance our marketing
capabilities across the organization. He/She will play a key role in
driving marketing excellence, ensuring we have the best practices, tools, and
talent in place to achieve our ambitious goals.
About the role:
This
role targets an induvial with deep marketing and Brand Building experience
with executional excellence across Markets and regions with a strong focus on
best practice. This position serves as the voice that guides, oversees, and
leads marketing excellence identifying operational efficiencies and
potential barriers whilst establishing Safaricom Brand Function as
Africa’s best in class Tech Marketing team.
This
role presents a unique opportunity to shape the evolution of marketing
capability through the Safaricom Way of Marketing program in order to grow
brand love through a digital-first, insights-led approach, within the
Brand Center of Excellence (COE). The role holder brings to life
marketing excellence
The
role requires a strong cross-functional collaborator and coach who
can partner effectively with teams across various disciplines across
Safaricom
Below are the key skills and competencies required to be successful in this role:
- A broad knowledge of Marketing experience
supported by an indepth understanding of executional excellence and best
practice
- Understanding and knowledge of how
machine learning ,artificial intelligence and experiential tech can
be applied to enhance our marketing capabilities across the
organization
- Experience in driving brand campaign
budget and performance management, and understanding of commercial
drivers, data analysis to drive performance.
- Insight generation & application,
Strategic and creative problem-solver and collaborator
- A strong understanding of brand
storytelling and Brand PR with Excellent written and verbal
presentation skills.
- Digital Marketing & Marketing
Technology (Martech) understanding, including but not limited to)
AI/Machine learning, Data & analytics
- Experience managing partners and complex
projects for flawless campaign execution
- Ability to effectively influence
cross-functional stakeholders and external partners.
Responsibilities:
- In charge of marketing practice
codification developing clear growth drivers to ensure longevity of
campaigns
- Drives the marketing annual planning
cycle
- Drives the best in class marketing
capability
- Drives focus on audit governance across
all marketing organizations in Safaricom
- Streamlines ways of marketing across the
marketing organization in Safaricom
- Driving disruptive, innovative and
digital first marketing execution
- Implementing and Leading the Marketing
hub- one stop shop for Safaricom Marketers
- Implementing the Safaricom Marketing
code
- Lead the development and implementation
of a comprehensive marketing capability framework, encompassing areas such
as marketing technology, data analytics, marketing measurement, and talent
development.
- Partner with marketing teams across the
business to identify capability gaps and opportunities for improvement.
- Develop and deliver training programs to
equip marketing teams with the latest skills and knowledge.
- Benchmark marketing practices against
industry leaders and identify best-in-class approaches.
- Implement marketing automation and data
analytics tools to improve marketing effectiveness and efficiency.
- Develop and maintain strong relationships
with key stakeholders across the organization.
- Stay abreast of the latest marketing
trends and technologies, and advise on their potential application within
Safaricom.
- Implement marketing measurement &
evaluation processes to track campaign performance and inform strategic
decision-making.
- Manage the in-house creative studio,
Safaricom Studio, ensuring the timely delivery of high-quality marketing
assets that align with the overall brand strategy
Qualifications
- Bachelor’s degree in Marketing, Business
Administration, or a related field.
- Minimum 7-10 years of experience in a
marketing leadership role.
- Proven track record of developing and
implementing successful marketing capability programs.
- Strong understanding of marketing best
practices, marketing technology, and data analytics.
- Excellent communication, presentation,
and interpersonal skills.
- Ability to build strong relationships and
influence stakeholders at all levels.
- Passion for innovation and a continuous
improvement mindset
How To Apply
