The Marketing Manager will be responsible for
elevating AMG Realtors’ brand and services by developing cutting-edge marketing
strategies that leverage AI and digital innovations. They will focus on brand
growth, lead generation, and establishing a significant market share,
especially in the diaspora. This role requires a proven track record of growing
a brand from zero to a notable presence in the market. The ideal candidate will
manage marketing budgets and outsourced marketing services, analyze trends, and
implement ideas that will contribute to the company’s growth across all
marketing platforms.
Key Responsibilities
Strategic Marketing Planning: Develop and implement
strategic marketing plans and forecasts to achieve company objectives through
product marketing that will drive growth across all platforms.
Data Analysis and Market
Research:
Oversee data analysis and market research, review
trend analysis, and report its impact on the business.
Utilize data analytics and AI tools to optimize
marketing efforts and track brand growth.
Digital Marketing Excellence:
Develop and implement comprehensive digital marketing
strategies across all relevant platforms (social media, email, SEO, PPC,
content marketing, etc.).
Stay abreast of emerging digital marketing trends and
technologies, integrating them into the company’s marketing efforts.
Optimize the company’s online presence to drive
engagement, lead generation, and brand awareness.
Measure and report on the performance of digital
marketing campaigns, using insights to continuously improve strategies.
AI Integration: Implement AI-driven marketing
strategies to enhance brand visibility and engagement.
Lead Generation: Create and manage lead generation
campaigns across various platforms.
Marketing Effectiveness Monitoring: Monitor the
effectiveness of various marketing strategies and make necessary changes.
Marketing Reports: Compile and submit all marketing
reports – weekly, monthly, quarterly, and annually.
Brand Growth Strategy and Sales
Promotion:
Develop and execute a comprehensive brand growth
strategy, focusing on increasing market share and share of voice.
Promote the overall growth of the company’s sales
through effective marketing strategies.
Diaspora Market Engagement: Position and promote the
company’s diaspora market engagements and growth.
Influencer Marketing: Manage and support the company
through influencer marketing and engagements.
Media Relations: Oversee all online media relations,
endorsements, communication, PR, and promotional activities, including the
design, production, and distribution of print materials and broadcast
campaigns.
Annual Marketing Calendar: Design and implement the
annual marketing calendar.
Budget Management: Create, review, and monitor annual
marketing transactions, manage the actual versus forecasted budget, and
evaluate ROI.
Brand Management: Ensure excellent company
representation through accurate information on all company platforms and design
promotional web landing pages.
Brand Identity: Set the standards for the company’s
brand identity and ownership, both internally and externally.
Team Management: Manage the Innovation team (Media
and Marketing Department), conduct performance reviews, and identify training
needs.
Concept Development: Participate in concept
development related to market and sales trends, consumer demographics,
preferences, and needs.
Sales Monitoring: Monitor sales and follow through
for client feedback and marketing performance.
Crisis Management: Manage and control marketing
crises and damages.
Process Improvement: Seek ways to streamline daily
marketing processes and procedures.
Event Marketing: Manage the company’s events
marketing and partnerships.
Loyalty Program Management: Manage the company’s
loyalty program for existing customers.
In addition to the above, the Marketing Manager may
be given such other duties, as the Management may deem necessary.
Qualifications
Bachelor’s degree in marketing, business
administration, or a related field (a master’s degree is a significant
advantage)
8+ years of progressive Marketing experience, with at
least 3 years in a senior Marketing leadership role, including proven success
in growing a brand from inception to significant market presence
Demonstrated success in lead generation and
conversion
Experience in implementing AI-driven marketing
strategies
Must have grown a brand with a significant market
share/share of voice
Excellent knowledge of overall business functions
(real estate experience is a significant advantage)
Strong analytical and budget management skills
Extensive knowledge of digital marketing and AI
applications in marketing
Experience with influencer marketing
Advanced computer literacy, including proficiency in
Microsoft Office and knowledge of branding and design principles
Proficiency in AI-powered marketing tools and
platforms
Strong understanding of brand growth strategies and
metrics
Expertise in lead generation techniques and
conversion optimization
Ability to analyze and interpret complex data to
drive marketing decisions
Self-motivated with a positive attitude and the
ability to work collaboratively as part of a high-performing team
Excellent written and verbal communication skills
Strong social media skills, including Facebook,
Instagram, YouTube, etc., as well as website design and web content writing
abilities
Strong organizational and multitasking skills
Capability of working independently, taking
initiative, and being part of a team
Key Performance Indicators
BRAND GROWTH AND LEAD
GENERATION: 50%
Implement strategies to increase brand awareness,
market share and generate revenue
Achieve measurable growth in brand recognition and
share of voice.
Meet lead generation targets across all platforms
Increase engagement rates across digital marketing
channels
Develop an overall organizational growth plan,
monitor challenges, areas of improvements and achievements: weekly and monthly.
GROWTH, INNOVATION and
MARKETING: 30%
Successfully implement and measure the impact of
AI-driven marketing initiatives
Improve key digital marketing metrics (e.g., website
traffic, conversion rates, social media engagement)
Develop and execute innovative marketing campaigns
that differentiate AMG Realtors in the market
Manage the overall business concept with the set
standards
Achieve quick turnaround times when creating
strategies for business growth within set timelines
Timely submission of comprehensive marketing reports
and analyses: daily, weekly and monthly
TEAM AND BUDGET MANAGEMENT: 15%
Effectively manage the marketing team, improving
productivity and skill development
Adhere to budget constraints while maximizing
marketing ROI
STAKEHOLDER MANAGEMENT AND
GENERAL CONDUCT: 5%
Maintain positive relationships with internal and
external stakeholders
Adhere to high standards of professionalism,
discipline, punctuality, integrity and loyalty
How To Apply
