Marketing Associate Job in Kenya

Job Title: Marketing Associate
Hiring Organization: Corporate Staffing
Location – Locality: Nairobi
Location – Region: Kenya
Industry: IT
Job Type: Full Time
Salary: KES
Date Posted: 07/19/2024

Reports to: Sales & Marketing Director 

Gross Salary: 35k plus commissions

Our client is an IT company seeking a dynamic Marketing Associate to join our team. The ideal candidate will be responsible for: 

  • Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments. 
  • Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration 
  • Creating, maintaining, and conducting analytics reporting across multiple platforms and extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 
  • Partnering with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Responsibilities


  • Developing marketing strategies for advertising and promoting existing and new products
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets 
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints 
  • Conduct competitor and market research to identify new opportunities 
  • Manage daily administrative tasks to ensure the Marketing department runs smoothly
  • Analyzing website and social media pages’ click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales 
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads 
  • Any other duties as assigned by the immediate manager

Requirements and Skills

  • Bachelor’s degree in Marketing or related field (or equivalent training/experience) 
  • Minimum 3 years of proven experience as a Marketing Associate or a similar role, preferably in the technology sector 
  • Proven success in developing marketing plans and campaigns 
  • Metrics-driven marketing mind with an eye for creativity 
  • Proficiency with online marketing, social media strategy, and SEO/SEM campaigns 
  • Ability to navigate basics of Office Suite (word/outlook/excel); 
  • Strong verbal communication and interpersonal skills, with the ability to facilitate one-on-one meetings or presentations; 
  • Strong computer skills, including web analytics, Google AdWords, and familiarity with basic CRM platforms; 
  • Demonstrated analytical, relationship-building, communication, and negotiation skills with attention to detail; 
  • Strong work ethic, out-going personality, and competitive nature; 
  • Strong sense of ambition, self-motivation and self-discipline;

How to Apply

Gross Salary: 35k plus commissions

If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Marketing Associate–IT) to jobs@corporatestaffing.co.ke  before 26th July 2024