Key Responsibilities:
Local Resource Mobilization
Lead on the development, implementation, and update
of the Inuka Angaza Fund digital resource mobilization and donor engagement
strategy, building on the existing donor mapping and ongoing engagements based
on the cultivation plan
Manage the budgets for assigned areas and ensure
adherence to Finance / Procurement processes and systems.
Plans and execute all web, SEO/SEM, database
marketing, email, social media, and display marketing campaigns
Develop campaigns to enhance local resource
mobilization initiatives and visibility using media that will highlight Inuka
Angaza Fund work using life transforming and impactful success stories
Regularly update the WVK/Inuka Angaza website to
reflect updated content
Work with National Office and field teams to
brainstorm new and innovative strategies.
Ensure the use of quality photos, videos and other
digital marketing tools that will inspire local donors
Manage relationships with external vendors, agencies,
and partners to support digital marketing initiatives and projects.
Inuka Angaza Fund Brand Visibility
Lead the development of the Inuka Angaza Fund website
and ensure it is updated with appropriate marketing content
Support in the preparation of written material,
internal newsletter, press releases, media briefings and other communication
products
In conjunction with the communication team, engage
with the appropriate mainstream media
Keep Inuka Angaza Fund active on social media through
content shared via X, Face book, Instagram, LinkedIn and other platforms
You will be responsible for the analysis and
management of all fundraising channels and activities, ensuring all current and
potential donors stay updated
Manage Customer database
Lead the development of a digital system to reach out
to the Kenyans in the diaspora as a potential funding source
Lead the day to day running of the CRM platform and
track and report on all website and social media metrics.
Track KPIs related to the CRM goals such as leads,
conversion, retention or outreach goals.
In conjunction with other departments, develop a
resource base for potential donors
In conjunction with communication and the field
teams, identify potential stories for marketing initiatives
Stories and documentaries
Develop a database of documentaries and stories for
use as and when an opportunity arises
Evaluate important metrics that affect website
traffic and target audience
Work with the field NRD point persons to develop
capacity in marketing to support fund raising initiatives.
Support the fundraising events organized in the field
Work with mainstream media to broadcast Inuka Angaza
life transforming stories for purposes of visibility
Social Media Engagement
Design and oversee aspects of WVK’s digital marketing
for local resource development (LRD)including marketing database, email, and
display advertising campaigns
Develop and monitor campaign budgets
Prepare accurate reports on marketing campaigns
overall performance
Coordinate with advertising and media (external
engagement) to improve marketing results
Identify latest trends and technologies affecting
Local resource mobilization for informed decision making
Other duties.
Any other duty that may be assigned by the supervisor
or designee as assigned from time to time
Knowldge, Skills & Abilities
Bachelor’s degree in Marketing, Communication,
Business Management or Public Relations or related field form a recognised
university
A minimum of 6 years in marketing 3 of which must be
in digital marketing
Prior experience in working with the private sector
and networking with business entities, governmental and non-governmental
organisations
Skills in website development and management of CRM
Excellent communication, writing and reporting skills
required
Photography skills an added advantage
Certification in graphic design
Proven experience in leading digital marketing, using
website, social media, documentaries and photography etc
Must have ample experience and expertise in public
relations and donor engagements.
Must be a strategic thinker and a strong team player.
Strong interpersonal and relational skills
Good writing skills and presentation skills
Knowledge on fund raising essentials
How To Apply
