Branch: KAPU Digital (Nairobi Office)
Reporting to: Head of Digital
Role Purpose
The main role of the Content Creator & Social
Media Manager will be creating compelling content across various formats
(written, visual, and multimedia) and managing brand’s social media presence to
engage with the audience for assigned brands, increase brand visibility, and
drive business growth
Key Accountabilities
Content Creation
Work closely with the strategy team to understand the
company’s goals and target audience, and help develop content strategies that
aligns with these objectives.
Conduct research on digital trends to generate and
optimize content for brands managed by the agency
Develop engaging, informative, and creative content
in various formats including social media reels, stories and interactive
content.
Be available 4hrs with a day to cover specific client events e.g. Weekend activations & Special Campaign Events to capture images and video to assist in the creation of content around those events or campaign for client platforms.
Based analysis, conceptualize, share content bank of
new content ideas to increase brand engagement
Develop a content schedule/ plan of execution based
content plans shared by the copy writer.
Collaborate with the production team to create
visually appealing content that resonates with our target audience.
Proofread and edit content for accuracy, clarity, and
consistency with brand voice and style guidelines.
Research industry trends and best practices to ensure
that our content remains relevant and up- to-date.
Ensure all content is consistent in terms of style,
quality, and tone of voice, and optimized for search and user experience.
Participate in brainstorming sessions and contribute
creative ideas for new campaigns.
Develop content ideas for communication campaigns
developed by the agency
Ensure that all content complies with copyright and
privacy laws, and follows ethical guidelines and standards.
Community Management
Manage and maintain our company’s social media
profiles across various platforms, including Facebook, Instagram, Twitter,
LinkedIn, and others.
Monitor and analyze social media performance metrics
to inform content strategy and optimize engagement.
Respond to comments, questions, and direct messages
in a timely and professional manner, fostering positive relationships with our
audience.
Implement strategies to grow the community across
various platforms.
Network with influencers in the community and
leverage these relationships to help to create a strong brand.
Developing reports for the various brands- Track,
analyze, and report on key community metrics to gauge community health and
effectiveness of community initiatives.
Monitor and report on content performance and social
media metrics, providing insights and recommendations for improvement.
Use these insights to inform future community
strategies and initiatives.
Stay up-to-date with industry trends, tools, and best
practices, and contribute to the ongoing growth and development of our content
and social media strategies.
Key Requirements
Bachelor’s degree in Communications, Marketing,
Journalism, or a related field.
Proven experience as a Content Creator, Social Media
Manager, or a similar role.
Excellent writing, editing, and communication skills,
with a keen eye for detail.
Strong understanding of social media platforms,
algorithms, and best practices.
Experience with social media management tools, such
as Agora Pulse, Hootsuite, Buffer, or Sprout Social.
Familiarity with content management systems (CMS)
Proficient in Adobe Creative Suite (Photoshop,
Illustrator, Premiere, etc.) or other design/video editing tools.
Ability to work independently and collaboratively in
a fast-paced, deadline-driven environment.
Creative thinker with strong problem-solving skills
and a growth mindset.
Key Competencies
The competencies required for this job are listed
below. Each competency falls within a competency cluster, which are broad
themes of skills, behaviors and abilities.
Communication: Articulate,
Clear, Confident, Feedback, Suggest
Strategy: Critical
thinking, Prioritization, Innovative
Emotional Maturity: Calm demeanour, Composure, Empathetic
Team Player:
Collaborative and supportive attitude
Forecasting:
Data interpretation, Intuition
Managing Complexity: Quick thinker
How To Apply
If you are up to the challenge and possess the
necessary qualifications and experience, please send your detailed cover letter
and resume to hr@kapudigital.co.ke
