Job Profile:
The role will be responsible for
managing the Marketing Strategy of the business, this role will rigorously
focus on developing the group marketing strategy design and the brand building
framework. The Trade Marketing Manager will be responsible for developing and
implementing marketing strategies that drive revenue growth and increase brand
awareness. They will work closely with the sales team to identify new business
opportunities and develop marketing campaigns that target key customer
segments.
Key Responsibilities:
Drive the development, activation, and
delivery of the EBKL Marketing Strategy,
Provide tools and materials to enable
the segment and channels to function effectively.
Developing and managing advertising campaigns; Ensure reports are developed to assist with evaluation of marketing campaign results, project status updates, competitive analysis, and business forecasts.
Spearhead the execution of marketing
campaigns and storms, including test and control group segmentation, testing,
tracking, results reporting, analyses, and recommendations.
Collaborate with business team to
uncover insights for developing marketing and branding strategies for existing
and new products.
Manage conception, development, and
implementation of marketing plans and strategy, product concepts, and
promotional programs to drive customer interest and sales.
Continually review changes to the
market, consumer trends and the activities of competitors, adjusting the
marketing plan if necessary.
Identify and recommend competitive
best practices; manage the creation of merchandising, promotions, and internal
communications.
Market and Data Analysis – provide all
supporting data to manage various products and lines of business. This includes
the traditional collection of market data as well as the use of Big Data to
understand the purchasing behavior of current and prospective
customers.
Conduct surveys to gather information
on customer opinion of rendered services and products.
Brand Management – Enhance the
consumer lending platforms which includes strategic direction, marketing plans,
promotions, advertising, sponsorships, design, employee communication, board
presentations, and events, to differentiate our brand and connect to our
customers.
Monitor and report on the
effectiveness of marketing campaigns.
Collaborate with cross-functional
teams to ensure alignment of marketing strategies with business objectives.
Oversee the production of all
promotional materials and marketing collateral.
Plan for and support high-profile
customer events, including logistics support, venue management,
internal/external communications, and event management and reporting.
Collect and manage data on marketing
metrics, presenting findings to the Management.
Support conference and sponsorship
participation, including evaluation of opportunities, coordination of any
wraparound events, thought leadership or media opportunities.
Support industry thought leadership
initiatives (working with other members of the marketing and industry teams to
develop, source and promote content)
Qualifications
Master’s in marketing or related
field.
Bachelor’s degree in Marketing or a
related field
CIM qualification
Be a member of the Chartered Institute
of Marketing
Post graduate education and/or
professional certifications in a relevant domain would be an added
advantage.
At least Ten (10) years working
experience in marketing, with 5 years in a senior management position.
Experience in the marketing and
corporate affairs industry will be a plus.
Key Technical Skills & Leadership
Competencies:
Excellent interpersonal, communication
and negotiation skills
Excellent writing and presentation
skills.
Excellent decision-making and
leadership capabilities
Customer and Stake holder management
skills
Entrepreneurial/Commercial
mind-set
Excellent analytical, conceptual, and
creative problem-solving skills.
Excellent listening, interpersonal,
written, and oral communication skills.
Strong interpersonal and consultative
skills.
Experience with digital marketing
forms such as social media marketing and content marketing.
Leadership & Influence: Leads,
guides, and motivates groups of people to deliver results; encourages risk
taking, initiative, and responsibility; demonstrates the ability to effectively
persuade others to listen, commit, and act on a new approach.
How To Apply
