Brand & Partnerships Executive
Brief
Description
This role is responsible
for designing and maintaining the corporate brand image that communicates the
desired values. The job holder will work closely with the Brand Manager in
preservation of the brand integrity across all company marketing initiatives,
communications, and Kenya Airways product portfolio through brand audits.
Support implementation of the marketing strategy to drive brand awareness as
well as the building, management, and growth of Kenya Airways sub-brands.
Detailed Description
Ensure implementation of th
e look and feel across all the KQ brand collateral that can be easily recalled and recognized by customers, suppliers, and staff.
To
design and update the corporate look, feel, and logo guidelines.
Ensure
that the collateral is properly applied, implemented, and maintained in all
internal and external communication material and points of contact.
Ensure
all campaigns are compliant with brand guidelines and standards
Develop
and roll out marketing campaigns within the product portfolio across a variety
of channels.
Access
marketing initiatives’ performance to gauge whether they have achieved the
intended growth.
To
produce a manual that displays the corporate look and feel and its correct
application.
To
identify key branding areas of focus (e.g., signage, aircraft) and ensure
correct implementation of the chosen look and feel.
Provide
marketing support to the outstations in the form of tactical
campaigns/collateral/calendars.
Ensure
top-of-mind awareness of the KQ brand through branding of travel agents/airport
offices/ticketing offices and partner outlets.
Carry
out quality assurance of produced content which includes proof-reading and
checking content for clarity to ensure compliance with brand guidelines.
Marketing
executions for new route launches
Manage
and coordinate presence at Trade Shows, Exhibitions, and Promotional Events.
Managing
agency relationships.
Work
with external stakeholders (tourism boards, etc.) on joint campaigns to expand
the market.
Job
Requirements
Degree
in communications, marketing, or business preferred
At
least 2 years of marketing or Product related experience.
Additional
Details
Strong
presentation, oral, and written communication skills in English
Experience
with brand or marketing campaigns is advantageous.
Ability
to work under pressure and independently.
Problem-solving
skills and an efficiency-oriented mindset
Strong
teamwork skills required.
How To Apply
Deadline closes: 20-Nov-2023
