Marketing & Communications Manager leads brand strategy and oversees digital marketing channels, requires a Marketing Degree and 5+ years marketing experience. Full-time role in Nairobi.
Job Summary
Pharo School Nairobi is seeking a strategic,
creative, and results-driven Marketing and Communications Manager to lead the
school’s marketing, communication, stakeholder-engagement, admissions-support,
and customer-service initiatives. The successful candidate will be responsible
for strengthening the Pharo School Nairobi brand; developing and implementing
effective marketing and communications strategies; managing the school’s
digital and social-media presence; and building strong relationships with parents,
prospective families, alumni, media, donors, and other key stakeholders.
Duties
and responsibilities
Marketing and Brand Management
Develop
and execute branding/marketing strategies to enhance the school’s visibility
and reputation.
Create
and distribute promotional materials, advertising campaigns, and other
marketing tools.
Organise
annual open days and school tours to showcase the school’s offerings.
Manage
the school’s brand, ensuring consistency in tone, imagery, and messaging across
all channels.
Conduct
market research to identify opportunities for growth, attract new students, and
retain families.
Formulate
internal and external communications to ensure consistent messaging.
Regularly
review and update administrative documents for accuracy and timeliness.
Measure
the success of marketing campaigns quarterly and adjust strategies based on
analytics.
Communication and Stakeholder Engagement
Manage
internal and external communications to keep staff, students, and parents
informed of important updates and initiatives.
Build and
maintain strong relationships with parents, alumni, media, donors, and
community stakeholders.
Collaborate
with senior management to develop key messaging for critical school events,
announcements, and initiatives.
Facilitate
open and transparent communication across all stakeholder groups, ensuring
their voices are acknowledged in relevant school activities.
Coordinate
frequent communication to parents about school activities.
Build a
prospective student and parent database and achieve enrolment targets of new
learners annually.
Build and
maintain strong relationships with existing and potential clients.
Ensure
that there are proper complaints management strategies in place and cascade
them to the Customer Executive Team.
Digital / Social Media Management
Oversee
the school’s website, and maintain an active and engaging social media presence
for Pharo School Nairobi.
Develop
and manage quality content for social media platforms to boost the school’s
online presence and engagement.
Plan,
promote, and support events such as open days, awards ceremonies, and community
outreach programs.
Utilise
digital tools to amplify the reach and impact of the school’s communication
efforts.
Track and
analyse social media metrics monthly, refining content strategies termly.
Run
termly advertising campaigns to attract new followers and collaborate with the
Pharo Foundation main page for greater reach.
Learner Admissions Management and
Customer Service Leadership
Analyse
monthly admissions and exits, documenting trends and preparing reports.
Identify
reasons for student exits and track (where possible) their transfer
destinations.
In
collaboration with the Finance team, lead the customer service team to ensure
accurate and efficient fee collection processes.
Establish
systems to handle inquiries related to fees, ensuring clarity and
responsiveness in communication with parents and guardians.
Oversee
recruitment, training, and onboarding of new team members within the
department.
Set
performance targets, conduct performance appraisals, and manage disciplinary
issues in line with school policies.
Develop
employee motivation and reward strategies to foster a performance-driven
culture.
Ensure
adherence to school policies and departmental regulations, cultivating a
disciplined and efficient team.
Conduct
frequent customer service training on communication skills, conflict
resolution, and crisis management.
