Job Title: Marketing Assistant
Responsible for supporting marketing campaigns,
managing social media content, coordinating promotional activities, conducting
market research, and helping increase brand awareness and customer engagement.
Requires a diploma or degree in Marketing, Business, Communications, or a
related field. This is a full-time, on-site position based in Nairobi.
Job Purpose
The Marketing Assistant will
report directly to the Marketing Manager and play a key role in strengthening
our brand’s online presence, driving customer engagement, and supporting
integrated marketing campaigns across multiple platforms.
This position requires a
blend of creativity, strategic thinking, project management, and operational
excellence. The Marketing Assistant will manage day-to-day social media
activities, support ATL and BTL marketing initiatives, create compelling content,
and analyze performance metrics to ensure all marketing efforts align with the
brand’s overarchingobjectives.
Vivo is a fast-growing
business, and this is a hands-on, collaborative role that combines content
creation, campaign execution, and community management. The ideal candidate is
proactive, energetic, and highly engaged, with a passion for staying ahead of
digital and social media trends.This role is perfect for someone who thrives on
creativity, storytelling, and audience engagement balancing both creative
output and strategic execution. If you don’t enjoy keeping up with evolving
social media trends, interacting with followers, and optimizing content for
impact, this may not be the role for you.
Key
Responsibilities
Content
Creation & Social Media
Management
– Manage day-to-day social media activities across platforms (Instagram,
Facebook,TikTok, Threads, YouTube, Twitter).
Create,
schedule, and publish engaging content that aligns with brand voice, values,
and objectives.
Utilize
tools like Canva, StoryMaker, Unfold, and Mojo to create eye-catching graphics
and stories.
Develop
social media content calendars in collaboration with the content, ecommerce
&retail team.
Assist in
the implementation of short & long-term social media strategies that
align with overall marketing goals.
Establish
content pillars for consistent brand messaging across all platforms.
Monitor
trends, audience engagement, and competitors to identify growth opportunities.
Work
closely with the content marketing team to brief artworks and social
media collateral.
Community
engagement
Increase
community engagement through the implementation of powerful social
media campaigns and engagement activities and promoting user-generated
content.
Participate
in community events and pop-ups to engage the community, collect new leads
(emails and phone numbers), and create snackable social media content.
Support
launches of all new collections, products and stores through social media, BTL
& ATL campaigns.
Support
development and distribution of targeted community newsletters and blogs.
Foster
and grow an engaged community by encouraging discussions and interactions
around brand content.
Organize
and host virtual events, live streams, and interactive sessions to build a
strong community presence.
Collaborate
with brand ambassadors and loyal community members to amplify the brand’s
voice.
Assist in
Identifying key social media influencers and partners for collaboration to
drive community engagement.
SEO and
Content Optimization
Optimize
social media posts for search engines to increase organic reach.
Conduct
keyword research to identify trending topics and relevant hashtags.
Analysis Reporting
Regularly
analyze and report on social media metrics, providing insights for continuous
improvement.
Stay
updated on emerging trends, tools, and best practices.
Key
Skills
Communication: Strong written and verbal
communication skills, with the ability to create engaging content that
resonates with our audience.
Creativity: A creative mindset with the
ability to brainstorm and execute innovative content ideas.
Analytical Skills: Ability to analyze social
media metrics and derive actionable insights to improve content performance.
Problem Solving: A problem-solving mindset to
tackle challenges and find effective solutions.
Collaboration: Experience working in teams
and collaborating with other departments to achieve common goals.
Attention to Detail: Accuracy in content creation
and management, ensuring high-quality and error-free posts.
Project Management: Strong project management
skills, with the ability to plan, execute, and oversee social media campaigns
and initiatives effectively.
Qualifications and Experience
Graduated
with a degree in Marketing, Communications, or a related field.
Strong
understanding of various social media platforms and their respective audiences.
Basic
knowledge of graphic design tools such as Canva, StoryMaker, Unfold, and Mojo.
Tech-savvy
with a keen interest in emerging social media trends and tools.
At least
1 – 2 year experience in social media Marketing or management.
