Job Title: Commercial Manager – Youth Financial Services
Responsible for developing commercial strategies for
youth financial services, driving product growth, managing partnerships,
analysing market trends, and expanding access to financial solutions for young
customers. Requires a degree in Business, Finance, Marketing, or a related
field. This is a full-time, on-site position based in Nairobi.
Key
Responsibilities
Specifically, the successful
jobholder will be required to:
Own the
commercial performance of the assigned youth customer portfolio, delivering
agreed targets for customer acquisition, activation, product uptake, usage,
retention and profitability.
Translate
business priorities and customer insights into effective commercial plans,
campaigns, propositions and market activation initiatives with clear objectives
and measurable outcomes.
Build a
deep understanding of youth needs, behaviours and emerging trends through
research, customer engagement, market intelligence and performance analytics.
Partner
with Product Owners and cross-functional teams to develop, test and
commercialise relevant products, customer journeys, pricing and offers.
Identify
and develop partnerships with universities, schools, employers, youth
organisations, businesses, fintechs and other ecosystem players to expand
market reach and accelerate growth.
Collaborate
with Brand & Communications and agency partners to deliver distinctive,
relevant and engaging campaigns that strengthen the YFS proposition and support
commercial objectives.
Work with
branches, sales teams, relationship managers and digital channels to drive
customer acquisition, product adoption and sustained engagement.
Analyse
customer behaviour, campaign effectiveness, portfolio performance and return on
investment to identify opportunities and improve commercial results.
Ensure
effective budget utilisation, value for money, sound commercial decision-making
and adherence to applicable regulatory, risk, data privacy and customer
protection requirements.
Build
strong relationships across internal teams and external stakeholders, develop
compelling business cases and presentations, and drive the timely execution of
commercial initiatives.
Qualifications,
The successful jobholder will
be required to possess the following qualifications:
A
Bachelor’s degree in Business, Marketing, Commerce, Economics, Finance,
Communications or a related discipline.
At least
five (5) years’ relevant experience in commercial management, go-to-market
strategy, business growth, segment or category management, marketing,
partnerships, business development, customer strategy or a related commercial
field.
Demonstrated
experience translating customer insights and business strategies into
commercial initiatives that deliver measurable results.
Strong
commercial and business acumen, including experience managing targets, budgets,
customer growth metrics, performance funnels and return on investment.
Proven
ability to influence stakeholders, collaborate across multiple functions and
manage strategic partnerships.
Strong
analytical, communication, presentation, negotiation and relationship
management skills.
A
customer-centric, innovative and results-oriented mindset, with the ability to
adapt to changing customer needs and market dynamics.
