Shopper Manager – Chrome executes shopper marketing strategies, manages agency partners, and drives brand visibility and commercial performance for the Chrome brand, requires a Business or Marketing Degree and 4+ years shopper marketing experience.
About the Function
- Sales
is where our brands meet the real world.
- This
team builds the relationships that bring our products to life, partnering
closely with customers across markets, channels, and occasions to ensure
our brands are part of life’s moments that matter.
- It’s
a dynamic, people-focused environment where curiosity, commercial
competence, positive relationships make the difference. You’ll have the
opportunity to grow your network, develop your skills, and see the direct
impact of your work every day.
About the
Role
Responsibilities
Financial
- The
programmes developed by the Shopper Manager contribute to the delivery of
KBL’s P&L and the performance of their designated categories and
brands.
- Accountable
for the in-outlet programme creation budget.
- Measured
against KBL growth targets and key battlegrounds related to their
designated categories.
Market / Environment Complexity
- The
Shopper Manager has a broad reach across KBL, covering all channels and
brands within their designated category.
- The
individual will work within the parameters of Marketing Business Plans,
while demonstrating country, category, and customer insights to deliver
initiatives that can be scaled across multiple countries and channels.
- The
individual will be regarded as the specialist in developing world-class
in-store and on-premise activation programmes, with the freedom to deliver
the best work to drive category growth and ensure brand performance ahead
of the category.
- The
role requires mobility, with approximately 30% travel across KBL
divisions.
Key Accountabilities and
Responsibilities
- The
Shopper Manager is responsible for in-store and on-premise programmes for
their designated category and brand.
- Responsible
for creating category and brand Shopper Marketing programmes for scaled
execution across multiple channels.
- Responsible
for the end-to-end development of in-store and on-premise programmes, from
initial brief through to toolkit development, customer proposition
creation, execution support, and post-implementation measurement and
evaluation.
- Responsible
for ensuring programmes are commercially viable and drive category growth,
with brand performance exceeding category performance.
- Responsible
for the in-outlet programme creation budget.
Key Stakeholders
- The
Shopper Manager reports to the Shopper Marketing Manager.
- This
role forms part of the team that bridges Brand/Consumer Marketing and
Customer Marketing. Key internal stakeholders include Marketing &
Brand Managers, Innovation Managers, Innovation Commercialisation
Managers, and Channel Development Managers.
- Externally,
the role is responsible for building strong relationships with BTL and
Shopper Marketing agencies and will work closely with some of KBL’s
largest customers (>£100K NSV) to deliver differentiated solutions.
Experience
/ Skills Required
- Bachelor’s
degree or equivalent experience in Commerce, Sales, Marketing, Business,
or a related field.
- Minimum
of four years’ experience within a commercial environment.
- Demonstrated
leadership experience, including people leadership and/or leading through
influence.
- Consistent
track record in Marketing and/or Sales (Customer Marketing).
- Strong
creative judgement and commercial understanding of customers and shoppers.
- Multi-channel
experience, preferably across Customer Marketing, Trade Marketing, Key
Accounts, and Field Sales.
Skills
- An
individual who understands how to get things done within KBL and can
influence across a broad network. While critical thinking is important,
success in this role also requires the ability to make decisions and act
with pace.
- Ability
to inspire agencies to deliver exceptional work and ideally experience
working with key customers.
- Ability
to influence across different business units.
- Strategic
capability to see opportunities, develop strategies, and lead successful
execution.
- Ability
to synthesise sophisticated data sets into actionable insights that inform
commercial plans and drive business objectives.
- Strong
personal and interpersonal skills, with the ability to work optimally
across cross-functional teams, including Supply, Commercial Leadership,
Brand Teams, and Executive stakeholders.
- Strong
project management skills, with the ability to take ideas from concept
through to execution and completion.
- Excellent
communication and presentation skills, with the ability to translate
strategy into clear and actionable execution plans for distributor and
field teams.
