Relationship Manager managing client relationships to achieve sales targets and wallet share, requiring a University degree in a relevant business discipline with 7+ years experience in retail and/or commercial banking including 4+ years sales experience, in a banking environment, on-site role in Kericho.
Job Purpose
The
jobholder is responsible for managing client relationships to achieve the
set sales targets and wallet share and ensure sustained business growth and
profitability in the assigned customer segment. To sell, cross/upsell and
deliver excellent sales and service of the bank’s products and services whilst
building long-term profitable customer relationships.
Key Responsibilities
- Branch strategic input and planning
- Business Growth & Development
- Marketing & Brand Management
- Relationship Management & Customer experience
- Branch Operations
- Personal Leadership & Development
- Risk & Compliance
Branch
Strategic input and planning:
- Contributes to the completion of the branch operational plan by
preparing and implementing an individual business plan that encompasses
strategies for performance on branch growth objectives.
- Formulate and implement personal initiatives for assigned and new
business portfolio aimed at increasing new business and share of wallet
from existing clients.
- Prepares a personal action plan that contributes to the overall
branch budget.
Business
Growth & Development:
- Full responsibility for all product lines and all sales and business
development for new and assigned business portfolio.
- Achieve business growth of the Business portfolio (Both Assets and
Liabilities) ensuring income, quality and portfolio growth targets are
achieved.
- Growth in client recruitment, increased transactional income, cross
selling of products ,Customer relationship management as per set bank
targets.
- Develop new business opportunities and monitor business’s activities
in line with the Bank’s long-term strategic and annual business plans and
ensure that the Bank remains competitive and promptly reacts to changing
market conditions and customer needs.
- Develop a new customer base by expanding markets and cross selling
the bank products.
- Develop a focused relationship management system, which increases
the branch ability to increase the flow of business and generate deposits,
lending and revenues from existing and new customers in line with the
enterprise strategy.
- Enhance the appropriate controls and monitoring mechanisms for the
development of a high-quality lending.
- Ensure full compliance with the Bank’s Credit Policy, Central Bank
of Kenya guidelines and appropriate provisions of the Banking Act with
respect to lending.
- Enhancing relationship marketing and management – to establish,
maintain, and enhance relationships with customers and other partners, at
a profit, so that the both the customer and bank objectives are met
achieved by a mutual exchange and fulfillment of the brand promise and
updating the call reports.
- Ensuring compliance to the Environmental Social Management (ESM)
policy and procedure in day to day branch business.
- Leverage position as a trusted advisor to the customers to
proactively manage PAR.
- Utilize the banks MIS system for continuous tracking of own
performance, monitoring of customer satisfaction and provision of
management / statutory reports as applicable
Marketing
& Brand Management
- Enhance creation by creating, communicating, delivering, and
offering solutions that have value for customers, shareholders and
partners.
- Build the Sidian Bank Brand to ensure that the bank is top of mind
as an enterprise bank.
- Understand and provide clear direction to the branch based on market
analysis of local area consumer trends and competitor offerings.
- Establish relationships with key clients or business influencers in
the local area, including client entertainment within budget limits set by
the business.
- Support product specialists and the sales team in marketing of
initiatives and other products to local businesses.
Relationship
Management & Customer Experience
- Key driver for not only customer satisfaction, but building a base
of promoters by enhancing positive customer experience and advocacy to
drive competitive advantage, leading to faster organic growth and lower
cost.
- Achieve the set customer satisfaction score (CSAT), Customer Effort
Score (CES), Customer Engagement Score and Net Promoter score (NPS).
- Co-ordinate branch initiatives aimed at gathering feedback from
customers on service standards and advise Branch Manager on improvements.
- Engagement with customers and supporting them in times of personal
need aimed at developing a strong bond and loyalty.
- Minimize customer attrition by offering the required solutions to
the customer and proactively responding to queries and complaints.
- Achieve the required minimum client visits and customer engagement
forums per year.
- Identify financial and non-financial requirements of HNW clients by
conducting financial needs analysis
Branch
Operations:
- Support branch operations as assigned by the Branch Manager to
manage leave and other emergency situations.
- Support the Branch Manager if called upon to be a Branch custodian
and therefore adhere to the Branch opening procedure, branch cash
procedure and other policies and procedures in the branch.
Personal
Leadership & Development:
- Set performance objectives and measures of success for in liaison
with the Branch Manager and providing regular feedback from staff
appraisal processes.
- Responsible for identifying personal career path in the bank.
- Keeping abreast with staff communications, attending staff meetings
– morning huddles and weekly progress meetings.
- Preparing an annual Personal Development Plan (PDP) and ensuring its
actualization.
- Adherence to the banks policies and procedures, dress code, code of
conduct, HR policies and procedures and follows laid down grievance and
disciplinary procedure to ensure a conducive work environment.
- Closure of identified deficiencies from concluded audits, correction
within stipulated timelines, and ensure no repeat findings.
- Adhere to the set number of learning/training hours are achieved for
self and direct reports, through E-learning and Internal training
activities.
DECISION MAKING AUTHORITY
- Customer onboarding as per policy.
- Portfolio management as per policy.
- Credit appraisal and debt monitoring for accounts in PAR or NPL as
per policy.
- KYC compliance as per policy.
ACADEMIC BACKGROUND
- University degree or above in a relevant business discipline e.g.
business administration or finance.
WORK EXPERIENCE
- At least 7 years’ experience in retail banking and/or commercial
banking including a minimum of 4 years sales experience.
Key Skills and Competencies
- Sound knowledge of Retail Banking/SME products, services and
processes together with exposure in retail banking branch operations or
customer service delivery.
- Profound understanding of retail market, key competitors and
offerings as well as our competitive edges to win quality customers.
- Thorough understanding of CBK regulatory framework and pertinent
regulations impacting corporate customers.
- Strong leadership, marketing, sales and management skills.
- Highly effective communicator with excellent interpersonal and
motivational skills.
- Solid performance management and motivational skills.
- Excellent relationship building and stakeholder management skills.
- Strong managerial, planning, analytical, decision-making, lateral
thinking and project management skills.
PROFESSIONAL CERTIFICATION
- Diploma in Banking – AKIB (added advantage)
How to Apply
