Brand Officer at M.P. Shah Hospital. Responsible for developing and implementing brand initiatives, coordinating marketing activities, and maintaining consistent brand messaging across communication platforms. Requires a relevant qualification in marketing, communications, public relations, or a related field. The role is based in Nairobi with duties performed on-site.
Job Purpose
The
overall purpose of this role is to build relationships with both internal and
external clients to realise new markets and retain existing clients, by
managing different accounts to ensure maximum visibility and attain revenue
growth.
Key Responsibilities
- Content and proposals development – Creative content and information
development for communications, proposals, campaigns and public relations
initiatives, executing visibility growth campaigns and events for the
different accounts handled.
- Planning – Facilitate decision making and provide guidelines on
plans for meetings, campaigns and industry events, with excellent time
management and organization.
- Communications and PR initiatives – Facilitate formal and timely
corporate communications during campaigns, events and all public relations
initiatives.
- Internal and external relationships management – Ensure in-depth
knowledge of the industry and its current events to facilitate business
relations internally and externally.
- Reporting – Give reports of activities on a weekly and monthly
basis, and as required, concerning accounts handled.
Key Performance Indicators
- Brand visibility index
- New business volume
- New patient volume
- 50% conversion of the target marketing campaign
- Execution of visibility and marketing campaigns per month
Qualifications
- Degree in business administration, marketing, public relations or a
related course
- A diploma in either CPA, CFA, CIMA or equivalent
- 2 years’ experience in communication, marketing or public relations
- Proven marketing campaign experience
- Experience with digital marketing forms such as social media
marketing and content marketing
Competencies and Attributes
- Excellent interpersonal, written and oral communication skills
- Ability to solve tough problems
- In-depth knowledge of the industry and its current events
- The ability to handle pressure and meet deadlines
- Skill in prioritizing and triaging obligations
- Excellent time management and organization skills
- Creativity
How to Apply
