Key Responsibilities:
- Customer
acquisition. Build and
execute scalable strategies to bring in high-quality customers across paid
media, organic channels, partnerships, referrals, offline activations and
new growth channels.
- Retention and
repeat purchase. Own the
customer journey after first order. Improve second order rates, 30-day
activity, repeat frequency, reactivation and long-term customer value.
- Performance
marketing. Manage and improve campaigns
across Google Ads, Meta, email, WhatsApp, app channels and any other
high-potential channels. Make sure we know what works, what does not, and
where to double down.
- Lifecycle
marketing. Build better customer journeys
in Brevo and other tools. Welcome flows, second order flows, reactivation
flows, win-back journeys, category journeys, loyalty journeys and customer
education.
- Customer offer
and positioning. Make sure
our offer is clear, strong and relevant for different customer segments.
That includes convenience, quality, healthy products, value, discounts,
full supermarket range and category-specific hooks.
- Growth
analytics. Track the metrics that matter:
CAC, conversion, retention, repeat rate, second order rate, AOV,
frequency, CLV, ROAS, campaign payback, churn and reactivation. Turn data
into clear actions.
- Creative
testing. Build a strong testing machine
for hooks, offers, landing pages, emails, ads and customer messages. Help
the team learn faster and scale what works.
- Product and
customer experience. Work
with tech and product to remove friction from the customer journey.
Checkout, search, app experience, landing pages, category discovery,
payments and repeat purchase flows.
- Assortment-led
growth. Spot product, category and
business line opportunities that can attract new customers or grow
existing ones. Work with the commercial team to turn those ideas into
campaigns and offers.
- Partnerships
and new channels. Identify
and build partnerships that can bring in the right customers at the right
cost. Test new channels without losing discipline.
Qualifications:
- As this is a management team role, we consider
candidates with at least 5 years of work experience.
- You think and act like an entrepreneur, thinking
creatively and strategically to identify and capitalize on opportunities.
You ‘play to win’. You do not stop when you are tired, you stop when you
are done.
- Possession of a growth mindset, embracing
challenges, learning from failures and constantly seeking new
opportunities to improve. You have a razor sharp focus on the key actions
that will move the needle.
- Proven track record of successfully driving user
acquisition and retention growth with a strong understanding of marketing
funnel fundamentals and best practices.
- You master the basics: excellent analytical and
data-driven decision-making skills, project management, problem-solving,
eye for detail, communication and presentation skills.
- Passion for food and a desire to innovate and
disrupt the traditional model.
- Strong people skills, able to build strong
relationships with everyone in the business and be a coach and mentor.
- Affinity with working with a premium brand with
high-end customers is a plus.
- Experience in a similar growth-focused role
within e-commerce or a relevant industry is a plus.
- Experience in working in a fast-paced
environment such as (strategy) consulting, start-ups, scale-ups and
investment banking is a plus.
- International exposure and experience is a plus.
How to Apply
