Reporting to the Regional Business Manager (Middle East & Africa), the Channel Sales Manager – Sub-Saharan Africa is responsible for leading and expanding Linx’s channel partner network across Sub-Saharan Africa to accelerate distributor performance, expand market share, and drive strategic key account sales in industrial printing and identification solutions, and will be based in Kenya close to an airport.
In this role, a typical day
will look like:
- Developing and executing a robust channel partner strategy aligned
with annual sales objectives, fostering win-win partnerships that increase
market penetration and strengthen Linx’s brand preference in Sub-Saharan
Africa.
- Identifying, evaluating, and onboarding new channel partners in
priority markets to broaden Linx’s reach and drive growth across the
region.
- Driving distributor performance through regular business reviews,
monitoring key metrics (revenue, bookings, sales funnel, installed base
growth, aftermarket revenue) and providing coaching, commercial rigour,
and tools to elevate partner sales effectiveness.
- Leading strategic engagement with key end-user customers in
collaboration with distributors – developing and managing bespoke key
account plans for our Continuous Inkjet (CIJ), laser, and thermal printing
solutions, and supporting field trials and demo activities to accelerate
sales cycles.
- Continuously assessing market trends and competitive landscapes,
leveraging customer and market insights to refine product positioning,
value propositions, and pricing strategies for the Sub-Saharan Africa
market.
- Promoting rigorous use of CRM and sales enablement tools to improve
sales pipeline accuracy, forecasting, and visibility, while equipping
channel partners with value-driven selling narratives that highlight
Linx’s reliability, low total cost of ownership, and high uptime
advantages.
The essential requirements
of the job include:
- Willingness to travel up to 3 days per week (approximately 8 nights
away from home per month) across Sub-Saharan Africa in order to engage
with partners and key customers.
- 5+ years of experience in channel management and industrial B2B
sales, ideally in technology, manufacturing, or industrial equipment
sectors.
- Proven track record of managing distributor networks and driving
partner-led sales growth, demonstrated by meeting or exceeding regional
sales targets.
- Demonstrated success in key account management, with the ability to
influence and win strategic customer deals directly and through channel
partners.
- Degree in Electrical, Mechanical, or Electronics Engineering (or a
related technical field); an MBA or equivalent business management
qualification is preferred.
- Experience working across diverse markets in Sub-Saharan Africa (or
similar emerging regions), with insight into local market dynamics and
cultural awareness.
How to Apply
