Key Responsibilities
Media
Planning and Strategy:
- Develop and implement media plans that align with client objectives
and overall advertising strategy.
- Identify target audiences and recommend optimal media channels for
campaign success.
- Define, measure and evaluate relevant media KPIs
Media
Buying and Negotiation:
- Execute media buys across digital and traditional channels,
negotiating favorable terms and maximizing budget efficiency.
- Build and maintain relationships with media vendors to secure the
best rates and placements.
Campaign
Optimization:
- Monitor and analyze campaign performance, making data-driven
recommendations for optimization.
- Implement A/B testing strategies to refine targeting, creative, and
other campaign elements.
Budget
Management:
- Manage media budgets effectively, ensuring optimal allocation and
ROI.
- Provide regular budget updates and forecasts to clients and internal
stakeholders.
Reporting
and Analysis:
- Generate comprehensive reports on campaign performance, highlighting
key metrics and insights.
- Conduct post-campaign analysis to identify areas for improvement and
success stories.
Collaboration:
- Work closely with the creative team, account managers, and clients
to ensure seamless execution of campaigns.
- Stay informed about industry trends, technologies, and best
practices.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or related
field.
- Proven experience 3 – 4 years working as a Media Buyer, with a
strong focus on programmatic media buying.
- In-depth knowledge of programmatic advertising platforms, DSPs,
SSPs, and ad exchanges.
- Proficiency in analysing data and interpreting performance metrics
to optimize campaign strategies.
- Strong negotiation skills and the ability to build and maintain
relationships with media vendors and partners.
- Excellent communication skills, both verbal and written, with the
ability to articulate complex concepts and campaign insights effectively.
- Detail-oriented with strong analytical and problem-solving
abilities.
- Ability to thrive in a fast-paced, deadline-driven environment and
manage multiple projects simultaneously.
- Experience with ad tech tools and platforms such as Google Marketing
Platform, The Trade Desk, DV360, etc., is a plus.
How to Apply
