Job Overview:
We are
seeking a dynamic and creative Social Media Marketer to
manage and grow our brand’s presence across social platforms. You will support
the broader sales and marketing team in driving
customer engagement, lead generation, and revenue growth.
This
hybrid role is ideal for someone with strong digital skills who is also
confident in sales conversations and general marketing campaigns.
Key Responsibilities:
Social Media Management (Primary Role – approx. 70%):
- Plan, create, and schedule engaging content
across platforms (Facebook, Instagram, LinkedIn, X, TikTok, etc.)
- Manage and optimize paid social media campaigns
to drive conversions and engagement.
- Monitor social media channels for trends,
feedback, and opportunities.
- Analyze social media metrics and prepare monthly
performance reports.
- Engage with the community by responding to
comments, messages, and mentions.
Sales & Marketing Support (Secondary Role – approx. 30%):
- Assist with lead generation, outreach, and
follow-ups via email, phone, or CRM tools.
- Support sales presentations, product demos, and
client communications as needed.
- Help develop and execute marketing campaigns
(email, events, promotions).
- Collaborate with the sales team to align content
and campaigns with sales goals.
- Maintain and update marketing materials,
brochures, and product sheets.
Requirements:
- 1–3 years of experience in social media
marketing or digital marketing.
- Basic knowledge of social media ad platforms
(Meta Ads, LinkedIn Ads, etc.)
- Excellent written and verbal communication
skills.
- Comfortable with sales communication (written
and spoken).
- Proficient in tools like Canva,
Buffer/Hootsuite, Google Analytics, Meta Business Suite, etc.
- Self-starter with the ability to manage multiple
tasks and adapt to shifting priorities.
Preferred:
- Experience in a sales-driven environment or
hybrid marketing/sales role.
- Knowledge of CRM systems like HubSpot, Zoho, or
Salesforce.
- Familiarity with email marketing tools
(Mailchimp, ActiveCampaign, etc.).
How to Apply
Please
send your resume to hr@vitronappliances.co.ke
Quoting the job title in the subject line i.e. Social Media Marketer
