About the Role
Join KBL
in its mission to become Kenya’s leading Consumer Goods Company. At the heart
of our strategy is a commitment to understanding and meeting customer needs.
Your role will be pivotal in designing and implementing innovative shopper
programs that drive growth for our cider category.
- Customer-Centric
Focus: Develop compelling
propositions aligned with consumer needs.
- Commercial
Impact: Design and implement
profitable shopper programs that enhance brand value.
- Financial
Stewardship: Manage
program budgets effectively to increase return on investment.
- Growth
Opportunities: Identify
initiatives that unlock new demand and financial returns.
- Performance
Monitoring: Analyze cider category
performance to identify growth opportunities.
Key Attributes
- Organized &
Motivated: Thrive in a dynamic
environment, managing multiple priorities efficiently.
- Creative
Leadership: Bring Diageo’s brands to life
with impactful, commercially sound programs.
- Influential
Presence: Lead cross-functional teams
without direct authority by shaping decisions and aligning stakeholders.
- Increase
Adaptability & Decision-Making: Navigate
multifaceted organizational structures with confidence.
Role Responsibilities
- Contribute to strategic initiatives that drive
KBL growth metrics through high-potential consumption occasions.
- Serve as a commercial lead within
cross-functional teams for seamless alignment between brand ambitions and
execution strategies.
- Use data-driven insights for program
effectiveness, supporting decision-making processes.
- Take ownership of end-to-end development of
shopper programs from concept creation to post-campaign evaluation
(M&E).
- Design financially viable marketing strategies
that support brand growth ahead of category trends.
Top Accountabilities
- Drive Commercial Growth: Deliver
insight-led programs contributing directly to KBL’s P&L.
- Lead Program Delivery: Ensure impactful
execution across key channels from brief to evaluation.
- Increase return on investment: Prioritize
budget spends for optimal commercial return and efficiency.
- Influence Without Authority: Align
stakeholders across functions in a sophisticated matrix organization.
- Deliver Scalable Solutions: Create
adaptable marketing toolkits for retail success.
Experience / Skills Required
- Bachelor’s degree in commerce, marketing,
business administration, or related field (or equivalent experience).
- Minimum 4 years of commercial experience with
proven business results delivery capability.
- Demonstrated leadership skills in team
management or cross-functional collaboration without direct authority.
- Strong sales/marketing expertise with an
understanding of brand dynamics and customer priorities.
Desirable:
- Postgraduate qualification (e.g., MBA) preferred
but not required.
- Experience in commercial management or P&L
ownership is advantageous.
How to Apply
 Job in Kenya - Diageo){kind=link}