Objectives
- Transform the existing website into an attractive, user-friendly,
and secure platform for convenient donations anytime, anywhere
- Streamline the online donation process with simplified forms
and intuitive navigation to encourage impulsive giving
- Ensure the website’s mobile responsiveness to cater to the
increasing trend of mobile internet usage
- Incorporate analytics tools to track user behaviour and
donation patterns for continuous optimization
- Enhance the website’s visual appeal to effectively showcase
Nature Kenya’s conservation work and attract donations, while maintaining
brand consistency.
Duties and Responsibilities
The scope of work includes, but is not limited to:
- Conducting a comprehensive review of the existing Nature Kenya
website and its functionality
- Gathering user feedback and conducting research to identify
key requirements and preferences
- Integration of secure and convenient payment methods (e.g.
PayPal, Gpay, M-Pesa etc.) to ensure seamless online transactions
- Ensuring compliance with existing web/online security and
accessibility protocols (SSL, PCI DSS, WCAG etc.) to safeguard users’
data, prevent cyber fraud, and ensure that the donate web page guarantees
accessibility for persons with disabilities.
- Designing and developing a visually appealing, user-friendly,
and secure fundraising landing pages
- Creating compelling content, including visuals, storytelling
elements, and simplified donation forms
- Implementing analytics tools (like Google Analytics) to track
user engagement and donation metrics
- Testing the website across various devices and browsers to
ensure compatibility and usability
- Developing a pop-up featuring recent donations (with an easy
close option) to showcase donor support.
- Designing an attractive appeal landing page with the
possibility of segmentation for targeted campaigns,
- Providing training sessions for Nature Kenya staff to monitor
and update the website content, including adding new information, managing
donations, and analyzing website performance.
Qualities
The ideal web developer for revamping the website
possesses a blend of technical, design, cyber security and communication skills
necessary to create a secure, user-friendly, and visually compelling website
that aligns with Nature Kenya’s fundraising objectives.
- Technical Expertise: The
ideal web developer should possess strong front and back-end web
development skills and expertise, including HTML, CSS, JavaScript, and
relevant frameworks such as React or Angular. Proficiency in server-side
scripting languages like PHP or Python, as well as experience with content
management systems (CMS) like WordPress or Drupal, is highly desirable.
- Experience with Fundraising Websites: Prior experience in developing fundraising or donation
platforms would be advantageous. The developer should have a demonstrated
track record of successfully creating secure, user-friendly, and intuitive
donation web pages that drive conversion and engagement.
- Security Awareness: A
thorough understanding of web security principles and best practices is
essential. The developer should be knowledgeable about common security
vulnerabilities and how to mitigate risks to safeguard users’ data and
prevent cyber fraud.
- User-Centric Approach: The
ideal web developer should have a strong focus on user experience (UX) and
user interface (UI) design. They should be adept at creating intuitive and
visually appealing interfaces that prioritize ease of use and
accessibility for donors of all backgrounds and abilities.
- Creativity and Innovation: Creativity and innovation are crucial qualities for devising
unique and compelling solutions to meet Nature Kenya’s specific
requirements. The developer should be able to think creatively to design
engaging visuals and storytelling elements that effectively convey the
organization’s mission and inspire action.
- Effective Communication Skills: Clear and effective communication is essential for
collaborating with the Nature Kenya team and translating their
requirements into actionable development tasks. The developer should be
able to communicate technical concepts clearly and understandably to
non-technical stakeholders.
- Problem-Solving Abilities: The ability to troubleshoot issues and solve problems
independently is vital in the fast-paced environment of web development.
The ideal candidate should be resourceful and proactive in addressing
challenges that may arise during the revamping process.
- Attention to Detail: Meticulous
attention to detail is necessary to ensure that the revamped website meets
all requirements and specifications outlined in the ToR. The developer
should be diligent in testing and debugging the website to identify and
resolve any issues before deployment.
- Team Player: The
ideal web developer should be a collaborative team player who can work
effectively with designers, content creators, and other stakeholders
involved in the project. They should be receptive to feedback and open to
incorporating suggestions to achieve the best possible outcome.
Relevant Qualifications and Certifications
A degree or equivalent certification in computer science,
web development, or a related field is typically required. Additional
certifications in web security, UX/UI design, or relevant technologies would be
advantageous.
Reporting
Regular progress reports will be provided to the
Nature Kenya management team throughout the project period. These reports will
include updates on project milestones, budget expenditures, and any challenges
encountered. Additionally, ad-hoc reports will be generated as needed to
address specific concerns or provide detailed insights into project progress.
How To Apply
Please share your CV and cover letter with title of
position applied to: office@naturekenya.org. Include the title of the position in the subject of
the email. Applications to be received by 19th July 2024. If
you do not hear from Nature Kenya, consider yourself unsuccessful.
