Responsibilities
- Helping the system to maximize Return On Investment around
partnerships and their activations, leveraging them as catalysts to
accelerate our business growth.
- Brief, manage, and optimize the appointed activation agencies
and other stakeholders working to deliver projects.
- Oversight of agency roster and selection to ensure strong
relationships, good direction, diversity of skill sets and perspectives,
and appropriate pricing (in partnership with procurement)
- Ensure the full integration and effectiveness of all strategy
plan activities working in very close collaboration and partnership with
the Category, Human Insights, and Frontline teams.
- Provide leadership, expertise, and direction to all aspects of
the activations in collaboration with related teams.
- Develop and implement highly effective coordination and
communication processes across all teams involved in different projects,
both internally and externally leveraging the new The Coca-Cola Company
Operating Model & Networking Organization
- Lead and steer the execution of global and local brand and
passion point marketing strategies/concepts across all categories.
Role Requirement
- Bachelor’s degree required. Master desired
- 7 years of relevant business/marketing experience.
- Expertise in assets and experience in marketing. Deep
knowledge of events, activations, and sponsorship
- High ability to implement complex brand experience projects
and manage external relationships with critical stakeholders.
- Good understanding of the Africa and culturally aware of
differences and specificities across the country
- Ability to lead multiple external relationships.
- Ability to work in Agile cross-functional teams.
- Ability to lead and develop large and multi-market teams
- Strong negotiation skills desirable
Skills
- Teamwork; Project Management; Data Driven; Strategic
Communication Planning; Human Insights; Results-Oriented; Cost Negotiations;
Licensing Negotiations; Integrated Marketing
How To Apply
