Job Purpose Statement
To market and sell platinum banking products to
existing and potential customers. Provide personalized, prompt and efficient
customer services to Personal banking customers whilst managing and controlling
the operations of their accounts.
Customer acquisition, satisfaction, growth and
retention are critical to succeed in this role.
Key Accountabilities (Duties and Responsibilities)
Perspective % Weighting (to add up to 100%) Output
Financial (70%)
- Achieve the set monthly and annual sales targets for all the
- Personal Banking products.Prospect, anticipate and close all
sales leads within the
- shortest time possible in an efficient way.Develop a clear
aggressive sales pipeline for both existing
- and potential customers ensuring to file all Call Memo’s with
the Segment head and the Branch Manager.
- Prospecting and recruiting new customers for the various
Personal Banking products, understanding their needs and requirements and
recommending appropriate measures.
- Execute focused relationship management and sales strategies
that result in increased revenue, profit, share of wallet and contain PAR
within bank guidelines.
- Derive revenue across all products and services offered by the
bank.
- Attend relevant industry forums firmly positioning the bank in
its target markets and optimizing opportunities for customer acquisition.
- Implementing strategies and programs that achieve set sales
and other performance targets as prescribed.
Internal business processes (10%)
- Attend to daily refers and excesses requestsEnsure compliance
with operations risk requirements e.g. KYC,
- AML, Health & safety standards, security of
Premises.Ensure good health of assigned portfolio by actively
- managing encroachments, Accountability reports and write off.
- Close gaps/lapses identified, take corrective and preventative
actions identified by audit, risk and compliance reviews; investigations
or other assessment mechanisms within the agreed time frame.
- Prepare and submit reports to the relevant stakeholders within
agreed format and timelines (daily, weekly, monthly, quarterly)
- Use of digital workflows and processes to achieve efficient
and impactful engagement and accurate delivery of service.
- Use data, information and insights to drive
decision-makingProactive management of NPL for assigned
portfolio.Achieving a ‘Good’ audit rating for the Platinum Banking
- ensuring prompt thorough closure of all audit exceptions
sited.
- Develop growth plans for assigned clients/portfolio.Confirm
the growth plans are aligned with the other funds
- before presenting for consolidation into the segment
plan.Execute growth plan and monitor realization of the anticipated
results.100% adherence to policies, procedures and statutory
- guidelines. Minimize exposure to bank wide risks, enforce zero
tolerance to non-compliance with KYC and AML regulations.
- Close gaps/lapses identified, take corrective and preventative
actions identified by audit, risk and compliance reviews; investigations
or other assessment mechanisms within the agreed time frame.
- Utilize the MIS system for continuous tracking of own
performance, monitoring of customer satisfaction and provision of
management / statutory reports as applicable.
- Prepare and submit reports to the relevant stakeholders within
agreed format and timelines (daily, weekly, monthly, and quarterly).
- Present reports that facilitate informed and sound
decision-making. Trends, insights and concerns with recommendations
clearly elaborated.
Customer (10%)
- Execute a focused relationship management and sales strategies
that will result in increased revenue, profit, share of wallet and
contained PAR within Bank guidelines.
- Identifying customer needs not met by existing products and
the implementation of new products and services
- Utilize the customer relationship management system
aimed at customer acquisition, retention and maximizing on every
relationship.
- Develop and continuously review the account plans and
customer growth plans.
Outcomes
- Improved customer Relationship Index Improved
Experiential Net Promoter score Improved Customer effort score
Learning and growth (10%)
- Conduct periodic trainings to the branch staff on all personal
banking products & Services.
- Proactively manage own learning and development.
- Deliver performance objectives set. Institute immediate
corrective action where performance is below par.
- Adhere to annual leave plan agreed with line manager.
- Adhere to HR policies.
Job Specifications
Academic:
- Bachelor’s degree from a recognized and accredited
university.
- Master’s Degree will be an added advantage
Professional:
- Customer relationship Management Course
- Certificate of Proficiency in Insurance (COP).
Desired work experience:
- 4-5 years’ working experience in business development
roles
- In-depth knowledge of the local banking industry,
banking products, banking services
- and banking regulations. Sound working knowledge and
understanding of general commercial regulations and practices.
How To Apply
