Position Description:
We are seeking an innovative and experienced Product
Marketing and Communication Lead to drive our product marketing strategies,
enhance our brand presence, and streamline our communication efforts across our
Opcos in Kenya, Nigeria, Tanzania, and Uganda. This role requires a creative
strategist with a proven track record in product marketing and brand
management. The ideal candidate will work closely with cross-functional teams
to develop impactful marketing materials, execute product launches, and ensure cohesive
brand messaging across all regions.
Role and Responsibilities
Product Marketing:
- Develop and Execute Product Launch Strategies:
- Create and manage comprehensive product launch plans,
including launch offers, timelines, marketing materials, and
communication strategies for all Opcos.
- Develop product launch decks and supporting documentation for
both internal and external stakeholders.
- Collaborate with design and product teams to create
compelling product packaging and promotional content.
Create Marketing Materials and Product Documentation:
- Develop detailed product spec sheets, brochures, and
datasheets that clearly communicate product features and benefits.
- Ensure all marketing materials are up-to-date, accurate, and
aligned with brand guidelines across all regions.
Implement Product Training Programs:
- Develop and deliver training modules to educate internal
teams, partners, and customers on product features and benefits.
- Coordinate with Product development team to ensure training
content is accurate and engaging.
- Organize and ensure training sessions across Kenya, Nigeria,
Tanzania, and Uganda using both online and offline methods.
Brand Management and Communication:
- Refine and Enforce Brand Guidelines:
- Continuously update and enforce brand guidelines to ensure
consistency across all marketing channels and materials in all Opcos.
- Train internal teams on brand standards and monitor
adherence.
Consumer Engagement and Storytelling:
- Plan and execute consumer photoshoots to create high-quality
visuals showcasing product usage.
- Collect and curate consumer stories to build authentic brand
narratives and enhance emotional connections with the audience.
Develop Marketing Merchandise:
- Design and coordinate the production of marketing merchandise
that aligns with product offerings and enhances brand visibility.
- Manage relationships with suppliers and vendors to ensure
high-quality merchandise production.
Market Analysis and Competitive Benchmarking:
- Monitor Market Trends and Competitor Activities:
- Track new product launches, pricing strategies, and marketing
tactics of competitors in each Opco.
- Analyze market data to identify opportunities and threats,
and adjust marketing strategies accordingly.
Develop Competitive Strategies:
- Use insights from market analysis to develop competitive
pricing and merchandising strategies.
- Create and implement marketing campaigns that highlight
product differentiators.
Event and Campaign Management:
- Plan and Manage Industry Events:
- Strategically plan and execute the company’s presence at
trade shows, fairs, and industry events.
- Coordinate logistics, booth design, and promotional
activities to maximize event impact.
Oversee Marketing Campaigns:
- Develop and execute marketing campaigns, ensuring alignment
with strategic goals.
- Monitor campaign performance and make data-driven adjustments
to optimize results.
Public Relations and Communication:
- Develop and Implement PR Strategies:
- Work with the PR team to create strategies that enhance brand
image and product visibility.
- Develop press releases, media kits, and other PR materials to
support product launches and brand initiatives.
Manage Media Relations:
- Build and maintain relationships with key media contacts in
all regions.
- Ensure timely and effective dissemination of press releases
and media communications.
Requirements
Desired Skills and Experience
- Proven experience as a marketing executive or any other
similar role.
- Bachelor’s degree in Marketing, Communications, Business, or a
related field; Master’s degree (MBA) preferred.
- Proven experience in product marketing, brand management, and
communications (5+ years).
- Proven ability of working in cross-functional, multi-culture
teams.
- Strong understanding of marketing strategies, tools, and
techniques.
- Excellent written and verbal communication skills.
- Proficiency in marketing software and tools such as
PowerPoint, Adobe Creative Suite, and CRM systems.
- Ability to manage multiple projects simultaneously and meet
deadlines.
- Entrepreneurial ‘getting things done’ attitude, demonstrating
great intuition, pragmatic decision-making and backing your ideas with
data.
- Thrive in a startup / scale-up environment and love dealing
with fast pace, changing needs, and limited resources.
- Strong analytical and problem-solving skills. Experience with
Agile methodologies is a plus.
- Experience working in diverse markets and should be willing to
travel extensively (even to remote locations).
How To Apply
