Responsibilities
Oversee launch of new products, advertising
campaigns, and monitor sales performance to effectively market assigned LG
products/services and LG Brand.
Monitor, analyze and evaluate domestic and
international market trends, consumer behavior and competitor activity to
identify marketing opportunities for the LG brand, product and service.
Liaise with advertising and promotions specialists to
design sales campaigns and sales collateral for LG product and service that are
effective and appropriate for the target audience
Provide brand guideline direction to each business
unit marketing activities
Handle all RHQ & HQ marketing communications
requirements and requests
Review and update LG monthly marketing moving plan
and strategic fund
Provide timely, executable and measurable go to market plan with clear insights into business, market risks and opportunities to the top management.
Identify and drive Marketing initiatives to
continuously improve performance, process and reporting tools.
KPI setting and performance tracking, forecasting and
market simulations, driving process improvements and data based strategic
decision making, close cross functional collaboration with stakeholders in
product sale.
Ensure proper brand message is delivered in all
materials distributed across region.
Participate in the design and execution of the
marketing strategy with regular and periodic tracking and reporting.
Be a go to market point person to drive marketing
strategy partnering with leadership cross functional teams.
Qualifications:
Bachelor’s degree in Business Administration, or a
related field
At least 5-10 years in Marketing or experience to
drive projects, managing and building new relationships with internal and
external partners, and building team spirit.
Excellent written and verbal communication skills
(Direct communication with Key Account Managers and Customers ) in order to be
the center point of all BU related communications.
Experience with launching new products, demonstrating
i.e. leading and providing direction to people from sales, supply chain and
marketing.
A creative problem solver and sound analytical skills
and sound judgement.
Adaptability, flexibility and resilience, ability to
work in a constantly changing environment.
How To Apply
