About the job
- We are looking for an innovative, and
forward-thinking individual with a dynamic approach to marketing, PR, and
Communications. The ideal candidate exhibits strong communication,
analytical and organisational abilities. We are seeking a talented
individual who thrives as an independent thinker, capable of executing
tasks with minimal supervision. With unparalleled attention to detail,
they consistently deliver meticulously executed work, demonstrating
resourcefulness and analytical prowess in optimising strategies. They are
an effective communicator, with the ability to convey complex ideas with
clarity and precision. The ideal candidate is proactive and committed to
excellence, capable of delivering projects on time and within scope.
Duties and Responsibilities
- Set marketing goals and objectives to
boost market share and profitability.
- Develop and implement initiatives to
increase brand recognition and awareness.
- Coordinate branding efforts across
various touchpoints, including advertising, promotions, and customer
interactions.
- Monitor and evaluate brand visibility
metrics to assess the effectiveness of branding strategies and make
adjustments as needed.
- Cultivate brand visibility strategies to
enhance the dealership’s presence and reputation in the market.
- Plan and oversee advertising and
promotional initiatives across diverse media platforms, including print,
electronic, and direct mail channels.
- Develop and implement comprehensive
monthly and annual marketing budgets.
- Formulate short-term and long-term
marketing plans to drive profit growth and expand the dealership’s product
and service offerings.
- Act as the primary point of contact with
external advertising agencies to coordinate ongoing campaigns effectively.
- Develop, implement, and oversee engaging
content across various social media platforms; platforms, enhance brand
visibility and drive audience engagement.
- Conceptualise and produce various
advertising materials, encompassing print, radio, television commercials,
billboards, and direct mail pieces, among others.
- Collaborate closely with the Sales
Manager and Aftersales Manager on advertising campaigns.
- Communicate marketing information to all
dealership staff members.
- Serve as a liaison between the dealership
and the news media, as well as with manufacturers regarding merchandising
initiatives.
- Attend relevant marketing and sales
promotion meetings organised by the manufacturer and dealer associations.
- Ensure the attainment of satisfactory
profit/loss ratios and market performance metrics.
- Conduct thorough research and analysis of
financial, technological, and demographic factors to identify market
opportunities and mitigate competitive threats.
- Gather insights into customer attitudes,
demographics, and purchasing behaviours through ongoing communication with
dealership employees and customers.
- Assess market responses to advertising
programs and merchandising strategies.
- Leverage industry sources and consumer
data to inform organizational decision-making and enhance performance.
- Prepare comprehensive marketing reports
and deliver presentations to management.
- Develop surveys and other marketing
instruments to gather feedback from stakeholders.
- Monitor marketing outcomes to ensure
alignment with objectives and budgetary constraints, implementing
corrective measures as necessary.
- Participate in monthly managers meetings,
offering insights and presenting reports as required.
- Undertake any additional duties as
assigned by the immediate supervisor.
Qualifications
Education
- Bachelor’s degree in Business Management,
Marketing /PR and Communication and any other related field from a
recognised university.
- Member of the Chartered Institute of
Marketing (CIM).
Experience
- 6 -10 years of work experience in a
senior marketing role in the service, automotive or capital assets
industries, including agency experience.
Language Skills
- Proficient in reading and understanding
various documents, instructions, and memos.
- Skilled in writing professional
correspondence, routine reports, speeches, and articles.
- Capable of presenting information
effectively to individuals, small groups, and larger audiences.
- Able to interpret a wide range of
documents including business periodicals, technical journals, and legal
papers.
- Competent in responding to inquiries,
complaints, and regulatory issues.
- Experienced in tailoring speeches and
articles to specific audiences and conforming to prescribed styles.
- Accomplished in presenting information to
top management, public groups, and boards of directors.
Analytical skills
- Thinks creatively and follows detailed
instructions.
- Solves problems within standardised
situations involving concrete variables.
- Skilled in solving practical problems
with limited standardization.
- Ability to interpret various instructions
provided in written, oral, or diagrammatic forms.
- Competent in problem definition, data
collection, and drawing valid conclusions.
- Proficient in interpreting technical
instructions with abstract and concrete variables.
- Demonstrates sensitivity and tolerance
towards cultural, religious, racial, and gender diversity.
- Discreet in handling sensitive and
confidential matters.
- Proficient execution of communication
processes in knowledge management.
- The successful candidate will work
closely with Sales, After-sales, and other related departments to ensure a
cohesive approach to serving customers and achieving business objectives.
How To Apply
All applicants are required to share a copy of their
CV and Cover Letter through the following email address: hr@urysia.co.ke
