Responsibilities
- Commercial lead for the development of
Airtel FWA products and proposition from concept to launch, taking
responsibility for conceptualization, scoping, implementation, and
operationalization.
- Build and incentivize the channels to
drive sales. Setting individual sales targets with direct and indirect
sales teams.
- Pricing Design and Strategy – Create
price designs, including development of price strategies, structures,
models and tools, for products, customer segments and customer bids.
- Scoping of the technical and operational
feasibility of bringing product proposition to market. Documentation of
detailed business, process, and functional requirements for product
concepts to support product and proposition launches.
- Work with the IT and network teams to
develop a working understanding of the technical deliverables required to
meet the business needs and ensure that any of the proposed solutions will
be fit for purpose and commercially viable.
- Analyze competitors’ costs, price and
offerings in order to enhance Airtel FWA propositions.
- Lead and deliver Airtel FWA strategy,
steering the direction of the requirements for new products and services,
product enhancements and service improvements.
- Identify new business opportunities for
the portfolio (range extension, new product/service offerings, new
channels to market and develop business proposals to address these
opportunities.
- Monitor product performance on a monthly
basis and work proactively with internal stakeholders to maximize the
success of products in terms of unit sales, margin contribution,
operational performance, customer satisfaction and retention.
- Working with appropriate segment team and
marketing communication teams to ensure appropriate ‘go to market plans’
are in place for all new product/proposition initiatives.
- Analyze the daily, weekly and monthly
reports, region wise and at pan-africa level to understand the trend of
customer demands and acceptability inclination.
- Work with all relevant stakeholders in
the definition, impact assessments and development of new products. Stake
holders include but are not limited to IT, Networks, Legal and Regulatory,
Marketing, Customer service, Supply chain, External vendors, HR, and
regional sales teams
- Work closely with Airtel Money &
payment gateways to review and track daily re-subscription rates of all
services from FWA customers.
- Manage fixed broadband products and
services on a profit and loss account basis, using financial performance
data to make individual investment and withdrawal decisions, proposing and
implementing changes required to optimize performance through; Customer
incentives plans, Sales incentives plans, Upgrade and Cross Selling.
How To Apply
