Manager Research
Brief
Description
Research Manager will be responsible
to lead, coordinate, and supervise the execution of market research, the
results of which will be used to reevaluate and optimize existing and seek new
business opportunities. The manager will also manage competitor intelligence to
assist in the development of sales and marketing strategy initiatives.
Accountability
(Responsibility)
Market
research
Develop and implement market research
plans and strategies aligned with company objectives
Lead to conduct primary and secondary
research to identify customer needs and preferences, and analyze research
findings to provide insights and recommendations to management
Drive the Preparation of research
briefs for external research companies, monitor research activities to ensure
quality control, and review the efficiency of all research processes
Utilize research to monitor customer
opinions and perceptions of our major competitors, and provide feedback and
briefings to relevant stakeholders
Coordinate and facilitate market
research to ensure cost-effective methods are used, manage and monitor the
ongoing effectiveness of our research suppliers.
Forecasts and tracks industry
marketing and sales trends based on collected data.
Performs other related duties as
assigned.
Market
Intelligence
Develop and establish the competitor
intelligence function, including the framework for coordination and processes
to gather relevant data from all necessary sources
Analyze and interpret information on
competitor intelligence, including competitor’s offers, value propositions,
alliances, and market relationships, and activities that are impacting on our
market share
Provide summary information to all
relevant managers to assist in the development of counter offers and marketing
strategy initiatives
Provide guidance in feedback and
briefings to frontline staff on key findings from competitor analysis.
Budget
Control
Develop and manage the market research
budget, ensuring resources are allocated appropriately and within the agreed
budgetary limits
Monitor expenditure against budget,
identifying and addressing any variances or risks
Develop business cases and proposals for
additional budget requirements where necessary, and ensure all spending is in
line with company policies and procedures.
Reporting
Develop and deliver regular reports to
senior management on market research and intelligence findings, including
insights, recommendations, and performance metrics
Ensure reports are accurate,
insightful, and actionable, and present findings in a clear and concise manner
Collaborate with other teams, such as
marketing and product development, to integrate research insights into business
decisions and strategies
Continuously monitor and evaluate the
effectiveness of reporting processes and make recommendations for improvements.
Stakeholder
Management
Work very closely with Commercial to
understand how to handle competition, and revenue management to execute timely
interventions in the market.
Hold regular meetings and 1:1 with
stakeholders (sales director, PRM, Digital commerce and their staff) to
exchange ideas as well as evaluate effectiveness of shared campaigns
within the assigned region.
Working closely with the Managers
within Digital, Brand and Marketing Department ensuring there is KQ brand
presence within the assigned region including regular audits that ensure
product and brand integrity in line with the brand manual/ standards.
Establish partnerships to reinforce KQ
position in the assigned market. Leveraging on brands with similar values and
affiliations
Managing People
Manage and lead a team of market
research professionals, providing guidance, coaching, and feedback on
performance and development opportunities
Foster a culture of innovation and
continuous improvement within the team, encouraging knowledge sharing and
collaboration
Ensure team members are equipped with
the necessary skills, resources, and support to deliver high-quality research
outcomes
Set team objectives, monitor progress,
and provide regular performance feedback to team members.
Job
Requirements
University graduate preferably in
Marketing
Bachelor’s degree in business or
social Sciences
7 years’ experience in a dynamic
market environment with a minimum of 5 years of market research experience,
including experience in managing research projects and leading a team
Proven ability to comprehend and
interpret competitor strategies and consumer behavior, and to gather large
amounts of data and convert it into meaningful analysis with a user-friendly
format
Strong theoretical and research
proficiencies, analytical thinking, and problem-solving skills
Excellent teamwork and interpersonal
skills, with strong written and oral communication abilities
Ability to work under pressure and
meet strict deadlines.
Membership/Certification – Relevant
Marketing Societies
CIM Accreditation
Experience in handling this vast
market is an added advantage
Additional
Details
Excellent negotiation, communication
interpersonal and people skills
Excellent organizational, planning and
analytical skills
Good knowledge of Marketing operating
environment
Good knowledge of International
parameters affecting marketing
Good knowledge of both offline and
online marketing channels.
Strong proficiency in use of IT
How to Apply
