Vacancy: Sales & Marketing Manager
Summary / Objective: The sales and marketing manager will be responsible for planning
and implementing sales, marketing and product development programs, both short
and long range, targeted toward existing and new markets by performing the
following duties personally or through subordinates
Key Responsibilities
- Develop and
implement strategic marketing plans, sales plans and forecasts to achieve
corporate objectives for organization products and services.
- Develop and
manage sales and marketing operating budgets.
- Plan and
oversee advertising and promotion activities including print, online,
electronic media, and direct mail.
- Develop and
recommend product positioning, packaging, and pricing strategy to produce
the highest possible long-term market share.
- Achieve
satisfactory profit/loss ratio and market share in relation to preset
standards and industry and economic trends.
- Ensure
effective control of marketing results, and take corrective action to
guarantee that achievement of marketing objectives falls within designated
budgets.
- Oversee and
evaluate market research and adjusts marketing strategy to meet changing
market and competitive conditions.
- Monitor
competitor products, sales and marketing activities and work towards
gaining competitive advantage over the competitors.
- Establish and
maintain relationships with industry influencers and key strategic
partners.
- Guide
preparation of marketing activity reports and presents to executive
management.
- Establish and
maintain a consistent corporate image throughout all product lines,
promotional materials, and events.
- Direct sales
forecasting activities and set performance goals accordingly.
- Direct
staffing, training, and performance evaluations to develop and control
sales and marketing programs.
- Direct market
channel development activity and coordinate sales distribution by
establishing sales territories, quotas, and goals.
- Represent
company at trade association meetings to promote product.
- Meet with key
clients, assisting sales representative with maintaining relationships and
negotiating and closing deals.
Job Requirements and
Experience
- University
degree in marketing or a related field
- 1 year
experience in sales and marketing within an organization
- Experience
using graphic design software
- Entrepreneurial
spirit and ability to work in a changing environment
- Fluency in
English and Kiswahili
