Job Title: Social Media Officer
Responsible for managing social media platforms,
creating engaging content and promoting the organisation’s programmes and
activities. Requires a degree or diploma in Communications, Journalism, Digital
Marketing, or a related field. This is a full-time, on-site position based in
Nairobi
Role Summary
The Social Media Officer will
be an integral part of the Communications and Marketing department responsible
for managing our social media presence, creating engaging multimedia content,
building trust and growing community engagement across our digital channels.
This role, based in Nanyuki, grows Ol Pejeta Conservancy’s social media
audiences, supports advocacy, brand awareness, and tracks social media
performance metrics to optimize our ongoing marketing campaigns across
Facebook, Instagram, TikTok, X, LinkedIn and YouTube.
We are looking for a creative,
energetic and data-driven individual to foster online community engagement and
drive social traffic through compelling engagement-first social media content
to promote Ol Pejeta as a conservation-driven tourism destination. He/she will
write, design, and schedule audience specific written and multimedia content
across Ol Pejeta Conservancy’s social media channels, keeping a close pulse on
the latest/relevant industry digital trends.
Key
Responsibilities
Develop a
rich social media content calendar: Plan, conceptualize, write, design and
execute a consistent posting schedule to support Ol Pejeta Conservancy to
deepen/enhance both visitor and donor relationships, showcasing our impact
through witty storytelling. This content will range from short-form video
reels, graphics, and carefully written copy tailored to each platform to
promote tourism, fundraising, and conservation impact (on both wildlife
and communities).
Position
Ol Pejeta as a unique Kenyan safari experience, demonstrating how
conservation-led travel experiences can drive meaningful change – by bringing
visitors to the forefront of innovative conservation that is sustainable and
delivers real impact to over 55,000 people living in Laikipia.
Support
live coverage of key Ol Pejeta events/product launches and deliver engaging
updates, captivating video reels, Behind-The-Scenes content and news to bring
our audiences up to speed with the latest happenings and stories from the
ground.
Community
management tasks: Foster a culture of an active social media community across
all brand channels by managing the inbox, monitoring user comments, responding
to queries and questions from users.
Work
closely with the Digital Marketing Manager to develop and implement social
media campaigns to drive tourism and fundraising audience to rally behind our
various products (tourism experiences, accommodation facilities on Ol
Pejeta.
Identify
emerging social media changes, algorithmic shifts, viral trends and engagement
opportunities across the social spectrum, and use this to adjust our
content pipeline accordingly to ensure that Ol Pejeta’s relevance to these
changing platform realities.
Produce
monthly and quarterly social media reporting metrics to identify what worked,
what failed and make recommendations for the following month’s content calendar
using data-driven insights. Track social
key
performance indicators including engagement rate, organic/paid reach, number of
published posts, and follower growth, using tools like Sprout Social,
Hootsuite, or native platform analytics.
Identify
Kenyan social media influencers and celebrities to partner with to bring our
products (tourism, impact stories, integrated conservation/cattle/Ol Pejeta
beef) closer to travelers across Kenya. Create and publish content to support
routine fundraising campaigns across our social demographics to raise resources
to support various programs to protect rhinos, lions, chimpanzees and other
endangered species.
Qualifications
An
undergraduate bachelor’s degree in digital marketing, Journalism, Business or a
related field.
Experience
At least
3 years of experience managing social media channels for conservation, travel
industry or corporate brands.
Strong
understanding and familiarity with algorithmic changes, the native mechanics of
social media, and best practices on Meta platforms, X, TikTok, and
LinkedIn.
Excellent
copywriting, proofreading, and communication skills with a strong understanding
of Ol Pejeta’s brand voice.
Proficiency
in editing photos and videos using Adobe Creative Cloud apps and CapCut is
compulsory for this role.
Experience
with social media management tools such as HootSuite, or Sprout Social to
schedule, publish, and manage content across a wide array of brand
accounts.
Key Skills and Qualities
Have a
genuine passion and organic drive for creativity and the technical nous
required for today’s social media management.
A sharp
eye for creative detail and master craftsmanship to produce refined video reels
and witty content for social media.
Stay
abreast of the latest social media industry trends, viral audio/video tactics
employed by brands/influencers.
Ability
to work in a fast-paced deadline-driven work environment to ensure the delivery
of high-quality social media content/video outputs.
Good
organizational and personal management skills are required for this role, with
ability to prioritise digital marketing deliverables to meet deadlines with
minimal supervision while maintaining focus on delivery and
follow-through.
