The Digital Monkeys is hiring a Media Buyer & Planner (Digital and Traditional Media) skilled in digital marketing, media campaign planning, brand communication, and budget management.
Role Purpose
The Media Buyer & Planner will lead planning, buying, placement, optimization and reporting of media campaigns across both digital and traditional channels. The role covers paid social, search, display, programmatic, online video and other digital platforms, while also managing traditional media such as TV, radio, print, outdoor, digital out-of-home, cinema and other offline placements.
The role must ensure that media budgets are converted into measurable client results through insight-led planning, disciplined buying, placement verification, performance optimization, cost control, supplier management and clear post-campaign reporting.
Key Responsibilities
- Translate campaign objectives, target audiences, budgets and client
priorities into integrated media strategies, channel recommendations,
flighting plans and media schedules.
- Prepare media plans covering digital and traditional channels,
including audience rationale, budget allocation, reach/frequency
assumptions, expected outcomes, buying approach and reporting metrics.
- Negotiate media rates, discounts, value-adds, bonus spots,
placements, packages and supplier terms while protecting TDM’s commercial
margins and client value.
- Book and manage traditional media placements including TV, radio,
print, outdoor, digital out-of-home, cinema and other offline media,
ensuring approved schedules, insertion orders and placement confirmations
are properly documented.
- Set up, monitor and optimize digital media campaigns across relevant
platforms, including budget pacing, targeting, creative trafficking,
tagging, optimization, frequency control and performance reporting.
- Coordinate with Creative, Digital, PR, Client Service and Data
Analytics teams to ensure briefs, assets, tracking links, campaign
timelines, approvals and reporting inputs are complete before media goes
live.
- Maintain media supplier records, rate cards, placement records,
campaign files, proof of performance and reconciliations between approved
plans, booked media and actual delivery.
- Track live campaign performance and recommend practical
optimizations to improve reach, engagement, conversion, cost efficiency,
brand safety and client results.
Skills & Competencies
- Degree or diploma in Marketing, Media, Advertising, Communications,
Business, Statistics or a related field.
- Recommended 4+ years’ media planning/buying experience covering both
digital and traditional media.
- Hands-on experience planning, setting up, optimizing and reporting
paid campaigns across platforms such as Meta, Google, YouTube, TikTok,
LinkedIn, programmatic/display and other relevant digital channels.
- Strong understanding of TV, radio, print, outdoor, digital
out-of-home, cinema and other offline media buying, including schedules,
rate cards, insertion orders, proof of performance and make-good
processes.
- Comfortable with reach, frequency, GRPs/TVRs where applicable,
impressions, CPM, CPC, CPV, CTR, CPA, ROAS, pacing, variance analysis and
post-campaign performance interpretation.
- Strong negotiation, budget management, supplier management,
documentation, margin awareness and reconciliation discipline.
- Advanced Excel/Google Sheets, platform ad managers, Google
Analytics/GA4 familiarity, Looker Studio or dashboard tools, media
monitoring/reporting tools, project tracking tools and responsible AI-
assisted planning or analysis.
- Analytical thinking, negotiation, attention to detail, speed,
accountability, problem-solving, collaboration, client-facing confidence
and ability to explain media decisions in simple business language.
- Demonstrates excellence through accuracy, innovation through better
planning, courage through clear recommendations, authenticity in reporting
and empowerment through collaborative execution.
How to Apply
