Job Title: Assistant Sales Representative
Date Posted: 08/07/2026
Job Type: Full Time
Employer: Mini Group
Industry: Sales & Marketing
Salary: Open
Location: Mombasa
Country: Kenya
Deadline: 24/07/2026
Looking for a sales & marketing job in Kenya?
Mini Group is hiring an Assistant Sales Representative skilled in retail sales, customer relationship management, stock monitoring, and order processing.
Position Summary
- Reporting to the
Territory Sales Manager through the Sales Representative, the Assistant
Sales Representative will support the sales team in building sales
pipelines, monitoring sales performance, coordinating with distributors
and internal teams, expanding market share, and ensuring customers receive
quality service. The role requires a collaborative, field-oriented, and
target-driven individual with strong selling, negotiation, reporting, and
customer relationship skills.
Key Duties & Responsibilities
Sales Support & Customer
Coordination
- Coordinate, monitor, and
follow up on day-to-day sales activities between the company and
customers, including order follow-ups, delivery confirmations, and payment
follow-ups to ensure sales proceeds are collected on time.
Market Intelligence &
Competitor Monitoring
- Carry out market surveys
on emerging trends, competitor activities, pricing, and product quality,
and submit timely reports to management for decision-making.
Customer Relationship
Management
- Maintain close contact
with customers, handle complaints, address issues relating to product
quality, service delivery, expiries, and staff conduct, while sustaining
strong customer loyalty and business continuity.
Route Management & Sales
Performance
- Support the Sales
Representative in monitoring distributor performance, reviewing routes,
improving route efficiency, and capturing route data including customer
details, average sales, kilometres covered, delivery times, collection
times, and route challenges.
Pricing, Merchandising &
Product Standards
- Conduct regular market
checks to ensure products are sold at recommended prices, educate
customers on pricing requirements, and support merchandising standards and
display building.
Delivery & Crew Compliance
- Support spot-checks on
delivery vehicles to ensure adherence to route rules, timings, hygiene
standards, crew conduct, and compliance with company requirements.
Reporting & Data Capture
- Prepare and submit daily
route visit reports, monthly sales and mileage reports, customer data,
customer complaints reports, and other sales performance reports required
for timely decision-making.
Business Growth Support
- Support the Sales
Representative in commissioning new routes, recruiting new customers,
identifying new sales channels, and building an effective sales crew team
within the assigned territory.
Qualifications & Experience
- Diploma in Sales,
Marketing, or a relevant field.
- Minimum 3–4 years’
experience in a similar role within the FMCG category.
- Professional
qualification in a related field is an added advantage.
- Computer literacy with
ability to use Microsoft Office applications.
- Valid driving license,
Class BCE, is required.
Key
Skills & Competencies
- Good product knowledge
and understanding of FMCG sales operations.
- Strong selling,
negotiation, conflict handling, and problem-solving skills.
- Basic coaching skills and
ability to support sales crews and customers.
- Strong analytical and
numerical skills.
- Creative, innovative,
result-oriented, and able to work independently and within a team.
- High degree of integrity
and strong ethical standards.
- Knowledge of
merchandising standards and good display-building skills.
- Excellent verbal, written
communication, and interpersonal skills.
- Flexibility to work
irregular hours and in varying locations.
How to Apply
