Key responsibilities
Strategic communications execution
- Support the development
and implementation of Absa Kenya’s communications strategy and annual plan
to drive the business objectives.
- Coordinate content
pipelines across internal and external channels.
- Translate business
priorities into clear, compelling messages that drive awareness and
engagement.
Media relations & reputation
management
- Build and maintain strong
relationships with key journalists, online publishers and editors.
- Prepare press releases,
media statements, Q&As, and talking points.
- Track media coverage,
sentiment, and emerging issues to inform reputation insights.
- Support the Senior
Communications Manager in managing reputational risk and issue response.
Leadership & subject matter experts communications
- Develop talking points,
speeches, and thought-leadership content for leaders.
- Support leader visibility
through internal platforms, LinkedIn, and external engagements.
- Curate content that
amplifies Absa’s leadership in innovation, sustainability, and inclusion.
Internal communications & culture
building
- Plan and deliver internal
campaigns that reinforce culture, purpose, and strategy.
- Manage internal channels
to ensure fresh, relevant content.
- Partner with human
capital, operations, CX, and transformation teams to embed change and
engagement messaging.
Sustainability & impact storytelling
- Partner with the Absa
Foundation and Sustainability teams to tell impact stories.
- Translate ESG and
community initiatives into relatable narratives for media, employees, and
stakeholders.
- Support production of
sustainability highlights, newsletters, and external-facing reports.
Content development
- Create and edit
multimedia content for owned and earned platforms to support the business.
- Ensure consistency of
tone, message, and brand voice across all materials.
- Track engagement
analytics and audience insights for continuous improvement.
Governance & reporting
- Ensure all communication
aligns with Absa Group policies and approvals.
- Manage agency
coordination, budgets, and reporting requirements.
- Provide regular updates
and insights to the MCA leadership.
Required skills and competencies
- Collaborative mindset
with a strong sense of ownership
- Strong stakeholder
management and interpersonal skills
- Excellent writing,
editing, and presentation abilities
- Media relations and
issues-handling expertise
- Analytical and attention
to detail
- Creative thinking and
adaptability
- High professional
maturity and judgement
Qualification Requirements
- Bachelor’s degree in
communications, Public Relations, Journalism, Marketing
- Demonstrated experience
managing media, internal comms, and thought leadership programmes
- A master’s degree in
related field is added advantage
Experience Requirements
1.
Minimum
of 5-7 years’ experience in Communications with at least 3 of those in a
managerial role
2.
Member of
a professional network such as PRSK
How to Apply
