Key Responsibilities:
Media Relations and Brand
Visibility
- Develop and execute a media relations
strategy to secure positive coverage of World Vision Kenya’s work in
local, national, and regional media outlets.
- Draft press releases, media pitches, and
other communication materials that effectively communicate World Vision
Kenya’s brand story and impact.
- Build and maintain strong relationships
with journalists, editors, and influencers to increase brand awareness and
media visibility.
- Assist to develop and implement a social
media strategy to engage audiences, promote World Vision Kenya’s
initiatives, and foster online communities.
- Create compelling content (written,
visual, and multimedia) for various platforms to showcase World Vision
Kenya’s work and achievements.
- Maintain awareness of the latest media
trends, communication technologies, and best practices to ensure World
Vision Kenya’s message resonates with its target audiences.
- Lead in media planning, engagements and
timely response to media inquiries and perform media outreach to achieve
brand placement in publications and other mass media platforms.
- Proactively pitch ideas for new content
and content updates to Communications & Marketing Manager and
contribute to the maintenance of planning of a content calendar.
- Contribute in crisis management through
media monitoring for potential reputational risks.
- Track analytics and create reports
detailing successes and failures of communications content
- Ensure that all communications and
marketing material align with brand standards
Networking, Partnerships & Advocacy
- Develop and execute communication
campaigns that raise awareness of critical issues affecting children in
Kenya, influencing policy change and garnering public support for World
Vision’s advocacy efforts.
- Craft media pitches, press releases, and
talking points tailored to secure impactful media coverage that advances
World Vision Kenya’s advocacy goals.
- Build and manage relationships with key
stakeholders, including government officials, NGOs, civil society
organizations, and the donor community, to strengthen World Vision Kenya’s
external engagement and advocacy initiatives.
Planning and Capacity Building
- As media focal point, coach others to
create and deliver effective messages as thought leaders to represent
World Vision activities to the media, discussing both current events and
strategic issues of improved and sustained well-being of vulnerable children
in Kenya
- Under the guidance of the Communications
& Marketing Manager, train and position approved media spokespersons
to respond to media inquiries and achieve positive coverage for World
Vision Kenya
- Under the guidance of Communications
& Marketing Manager provide advice and training to others where needed
on communications activity – eg advice on social media, media interviews
or other related skills.
- Support in developing strategic solutions
to emerging communications challenges.
Learning, Documentation and
Quality Assurance
- Document success stories/case studies and
best practices, and to be shared during learning events.
- Review project publications and external
marketing engagement materials for alignment to WVI quality and brand.
- Create relationships and connections
utilizing various channels for information sharing, learning, influence to
help shape and advance the communications agenda
Others
- Participate in Trans teams and support
other initiatives by partners in the spirit of integration
- Any other duties as might be assigned
from time to time
Qualifications
- Bachelor’s degree in Communications,
Marketing, Journalism or a related discipline.
- A minimum of 5 years of progressively
responsible experience in public information, external communications,
journalism, international relations,
- A minimum of 3 years of experience in
leading media relations, external engagement
- Experience working in a communications
office in NGOs or for a media outlet in print, radio or television is
desirable.
- Excellent written and oral communication
skills, with demonstrated experience in strong editorial skills for
traditional media & digital publication and distribution
- Strong communicator who works well
independently and with the team
- Ability to think strategically and
identify ways to improve communication efforts
- Understanding of communications, public
relations and marketing best practices
How To Apply
 Job in Kenya){kind=link}