Key Responsibilities
- Development and execution of holistic brand plans for the
assigned business units, clearly articulating a breadth of thinking across
all marketing disciplines.
- Work closely with the unit heads, product development teams,
sales teams and other internal key stakeholders to support the achievement
of the business objectives.
- Develop briefs for campaigns in line with the business and
brand objectives.
- Work with partner agencies and suppliers to ensure timely
execution of projects and campaigns with the aim of achieving the business
and brand objectives.
- Regular performance tracking and compilation of reports on
each branding/marketing activity that is circulated to the respective
stakeholders.
- Coordinate partner agencies and suppliers to execute product
activations for the products effectively within set timelines.
- Monitor assigned budgets and reconciling the same monthly with
Finance whilst ensuring quality relationship management with branding
service providers for own area.
- Monitor assigned budgets and reconciling the same monthly with
Finance.
- Utilize research reports such as Brand Tracker, Usage and
Attitude surveys and product specific surveys to inform and develop
marketing plans.
- Track and analyze assigned product performance through sales
numbers and value, monthly Share of Voice (SOV) and monthly competitor
advertising and industry trends and utilize to prepare monthly reports
with recommendations to line manager.
- Build effective and meaningful relationships internally and
externally in a bid to grow brand affinity and brand value of business
areas
Minimum Position Requirements
Academic & Professional
Education
- Bachelors Degree Marketing, Advertising or Business
Management. RQ
Professional Qualifications
- CIM AA
- Masters Degree MBA AA
Experience
Total Minimum No of Years Experience Required
- 4 years
Detail Minimum No of Years Need Type[2]
- Brand Management 4 ES
- Portfolio Management 3 ES
- Managing teams 1 ES
- Agency Management 3 DE
- Planning and organizing experience with working proficiency in
Project Management skills 3 ES
- Presentation Skills 3 ES
How To Apply
