CFAO Motors Kenya Multibrand Division
1. JOB INFORMATION
Job Title: Marketing Coordinator
Division: Marketing
Department: Marketing
Section/Unit: Marketing
Reports to: Marketing
& Business Planning Manager
Work station: Nairobi
Direct Reports: N/A
Indirect Reports: N/A
2. JOB PURPOSE
This role is responsible for
the achievement of the set digital and Marketing strategies supporting the
sales & aftersales department to achieve overall company set objectives
3. MAIN RESPONSIBILITIES OF THE JOB
Managerial/Supervisory
Supervisory
Operational Responsibilities
a) Market Analysis
1. Competitor analysis and
quarterly pricing update
2. KMI report analysis
3. Product study and sales analysis
b) Digital & Social media
planning & management
1. Develop the annual digital
plan & Implementation
2. Management of all social media platforms in liaison with agency
3. Development of the monthly content calendar
4. Monitoring and reporting on all digital activities & promotions for ROI
5. Support adoption on new technologies to KAIZEN our digital touch points
6. Management of the company website
c) Events/Departmental
organisation and Coordination
1. Coordinating Marketing
activities to ensure implementation is done as per the plan & objectives
set.
2. Creating opportunities for lead generation in all marketing events adopted
within the marketing calendar
3. Supplier’s follow -up and ensuring the proper documentation process is
adhered to approval and record keeping
4. Support the implementation of the marketing plan within the agreed budgets
and timelines
5. Negotiation with the suppliers for any promo materials needs for the
organisation & management of the marketing score
d) Communication &
reporting
1. Compiling event plan brief
based on the requirements agreed upon by the departmental head
2. Generating post events report and sharing with the departmental head
3. Support the marketing manager to compile the presentations (Respective
franchises & management)
4. Monthly marketing expenses report
e) Aftersales Marketing
management
1. Coordination &
implementation of aftersales marketing activities
4. KNOWLEDGE, SKILLS AND EXPERIENCE
Minimum level of academic and professional
qualification required to perform effectively in the role
Degree in Business management/marketing or any other
relevant field
Minimum level of experience required to perform
effectively in the role
5 years of working experience in marketing/agency
5. WORKING RELATIONSHIPS
Internal customers
a) Sales Team
b) Respective Brand Managers
c) Branch Managers
d) Sales Administrators
e) Aftersales Managers
f) Senior Management
External Customers
a) Customers – In sales and
aftersales
b) Suppliers
c) Financial Institutions/Banks
d) Agency (Creative & PR)
e) Social media customers
6. COMPETENCIES
Technical
a) Proficient in Microsoft
office applications
b) Driving Skills
c) Basic Product Knowledge
d) Digital analytical kills
Functional
a) Writing skills
b) Presentation skills
c) Analytical skills
Behavioral
a) Excellent interpersonal
skills
b) Deadline driven mind set
c) Strong negotiating and influencing skills
d) Excellent presentation skills and communication skills (written and spoken)
e) A team player with a go getter attitude
f) Ability to work under pressure
g) Organizational skills
h) Analytical skills
i) Keen to details
If you meet the requirements,
kindly forward your application enclosing a detailed word version of your
curriculum vitae together with a cover letter by 28th May 2023 to
swanjira@cfao.com
Please indicate Marketing
Coordinator as the header of your email.
