Sales Manager Small Holder (SH)
Role Purpose.
- To
contribute to the development of the small holder business strategy and
ensure as a member of the country management team it is delivered in line
with agreed business targets and timelines
- Manage
customer relationships to gain a deeper understanding of their business
and business needs to enable development of customized value offers that
build a successful and sustainable business partnership.
- Work
with the commercial team to implement the agreed customer strategy,
monitor effectiveness and adjust as required, to ensure marketing and
sales targets for the customer and territory are achieved.
- To
achieve agreed sales targets in accordance with the Kenyan strategy and
objectives and ensure a strong link between Seeds & CP.
Accountabilities.
- To
assist in development of small holder ICS strategy including sales plans,
targets and expense budgets.
- To
assume responsibility for realising the required growth of the business in
Kenya with due consideration/assessment/management of all (financial)
risks involved.
- To
fully understand key competitor offers & adjust / develop strategy
accordingly in the small holder segment
- Works
within the sales and support teams for the achievement of customer
satisfaction, revenue generation, and long-term account goals in line with
company vision and values
- Act
as key contact / interface for all Syngenta businesses to customer.
- Overview
potential agribusiness partners for distribution of the company products
and offers
- Overview
channel structure, business model, capabilities and each channel’s role
within the value chain to customer and adapt as required to meet the
business needs.
- To
develop and implement agreed sales plans, targets and budgets for the
small holder channel and ensuring that targeted market share is achieved.
- To
draw up Small holder BAP’s (to ensure must win battles for the small
holder sector are won), and execute them according to identified time
scale and budget.
- To
successfully manage a team of Area Sales Managers, Sales Assistants &
Field Promotors
- To
work closely with marketing & other functions to ensure appropriate
customer segmentation and appropriate value offers are communicated as
part of the field support programme.
- To
overview sales budgeting and product forecasting – both seeds and crop
protection products
- Work in
compliance with commercial policy of the country, HSE requirements, local
legislation and competition law.
Knowledge Skills and
Experience
Critical experience and
knowledge.
- Extensive
knowledge of the Kenyan agricultural sales environment, sales techniques
and approaches
- Strong
people management and leadership skills
- Language
skills – must have excellent language skills o Swahili and English.
- Key
sales management skills; strong understanding of customer needs, structure
and business drivers
- Understanding
of the agricultural competitive environment
- Education
level of undergraduate in BSc. Agriculture as a minimum
Critical leadership
capabilities and skills
- Sets
ambitious business goals a demonstrates a high degree of ownership of
agreed goals
- Communicates
with impact
- Manages
for performance and demonstrates a high degree of ownership
- Strategic
thinking and a good team player
- Leadership
– ability to lead, coach, drive and motivate individuals, teams and
customers
- Business
delivery orientation
- Develops
people, organization and self
- Focuses
on customers
Critical Success
Factors
- Delivering
on the sector and zone business targets
- Working
closely with other functions, departments to enhance and implement the
sector strategy
- Create
a sustainable and profitoable relationship with our channel
- Develop,
motivate and mentor the commercial team in your territory
- Relationships
developed with key stakeholders in the crop protection and seed business
- Support
design of systematic ways of collecting grower/ channel data
How to Apply
