Job Title: Relationship Manager – Product & Development – Youth Banking
Responsible for developing and improving youth
banking products, researching customer needs and monitoring product performance
to drive growth and engagement. Requires a Bachelor’s Degree in Business,
Marketing, Finance, or a related field, with at least 3–5 years of experience
This is a full-time, on-site position based in Nairobi
Key
Responsibilities
Lead the
design, development, enhancement, and lifecycle management of innovative Youth
Banking products and value propositions across deposits, savings, payments,
digital banking, lending, investments, insurance, and lifestyle solutions.
Develop
product concept papers, business cases, pricing proposals, financial models,
and commercialization plans to support product approvals and successful market
deployment.
Manage
the end-to-end product development process, including approvals, testing, pilot
programmes, user acceptance testing (UAT), launch readiness, implementation,
and post-implementation reviews.
Drive
continuous product innovation and proposition enhancement to improve
competitiveness, customer experience, market relevance, and portfolio
profitability.
Develop
customer progression pathways that support youth customers from transactional
banking relationships to advanced savings, credit, investment, and
wealth-building solutions.
Conduct
customer segmentation, market research, competitor analysis, customer journey
mapping, and portfolio analytics to identify customer needs, market
opportunities, and emerging trends.
Translate
customer insights, market intelligence, portfolio performance data, and
stakeholder feedback into actionable product enhancements and growth
initiatives.
Design
and implement youth empowerment programmes and value-added services through
strategic partnerships and ecosystem collaborations to strengthen customer
engagement, financial inclusion, retention, and portfolio growth.
Establish
and manage strategic partnerships with educational institutions, youth
organizations, fintechs, employers, business support organizations, and
development partners to enhance the Youth Banking value proposition and expand
market reach.
Monitor
and report on product and portfolio performance indicators, including customer
acquisition, account growth, balances, transaction volumes, revenue,
profitability, engagement, retention, and utilization.
Conduct
regular portfolio reviews and recommend pricing adjustments, product
enhancements, service improvements, and process optimization initiatives to
drive sustainable growth and profitability.
Support
the achievement of Youth Banking business objectives through effective product
management, market development initiatives, and customer acquisition
strategies.
Track the
commercial performance and return on investment of product initiatives and
recommend corrective actions to improve business outcomes.
Ensure
all Youth Banking products and services comply with regulatory requirements,
internal policies, product governance frameworks, risk standards, and consumer
protection principles.
Maintain
comprehensive product documentation, risk assessments, approvals, policies,
procedures, and governance records throughout the product lifecycle.
Collaborate
closely with ICT, Operations, Risk, Compliance, Legal, Finance, Marketing,
Branch Banking, Partnerships, and Business Development teams to deliver
successful product and business initiatives.
Develop
and deliver product training, sales enablement materials, and stakeholder
engagement programmes to support product adoption and execution across the
Bank.
Prepare
management reports, portfolio reviews, business cases, and performance updates
to support strategic decision-making and governance processes.
Serve as
the Bank’s subject matter expert on Youth Banking products, customer segments,
market trends, and value propositions.
Qualifications
Academic
Qualifications
Bachelor’s
Degree in Business Administration, Finance, Economics, Marketing, Banking,
Statistics, or a related field.
Professional
qualifications in Product Management, Digital Banking, Marketing, Project
Management, Customer Experience, or Financial Services will be an added
advantage.
Experience
Minimum
of five (5) years’ relevant experience in product development, product
management, proposition development, marketing, customer experience, business
development, or retail banking.
Proven
experience in developing and managing customer-centric banking products and
services.
Demonstrated
experience in market research, customer segmentation, portfolio analytics, and
business case development.
Experience
in youth banking, digital financial services, ecosystem partnerships, or retail
banking will be an added advantage.
