About the Role
- We’re hiring a Senior
Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach
to performance marketing.
- This is not a traditional media buying role
focused only on dashboards and optimization.
- Your primary edge should come from your ability
to develop winning ad concepts, write strong creative briefs, and
shape storytelling that drives conversions.
- You will own Meta advertising across multiple
accounts — from idea → creative → launch → scale —
with full responsibility for performance outcomes.
What
You’ll Be Doing
- Own and scale Facebook & Instagram ad
campaigns from ideation to execution
- Manage and optimize key metrics including CPL,
CPA, and ROAS across multiple accounts
- Handle $10K–$250K+ monthly ad spend budgets with
performance accountability
Creative
Strategy (Primary Focus)
- Develop original ad angles, hooks, and
messaging frameworks
- Write clear, high-converting creative
briefs for designers and video editors
- Lead UGC direction, including scripting,
storytelling, and video concepts
- Contribute directly to ad concepting and
campaign narratives
- Continuously test new creative ideas and iterate
based on performance
Performance
& Optimization
- Analyze performance daily and make data-driven
decisions
- Identify winning creatives and scale them
effectively
- Optimize campaigns across audiences, creatives,
and offers
Creative +
Data Feedback Loop
- Use data to refine messaging, angles, and
storytelling
- Understand why creatives
perform — not just what performs
- Continuously improve performance through
creative iteration
Collaboration
& Ownership
- Work closely with designers, editors, and
internal teams
- Align campaigns with broader revenue and growth
goals
- Operate with autonomy — owning outcomes, not
just execution
Must-Have
Requirements (Non-Negotiable)
- 3+ years running Facebook/Instagram ads at a
high level
- Proven experience managing at least
$10,000/month in ad spend (preferably significantly more)
- Experience handling multiple accounts (5+)
simultaneously
- Strong hands-on involvement in creative
strategy, including:
- Ad concepting
- Creative brief writing
- Storytelling for paid ads
- Ability to create ads that convert — not just
launch campaigns
- Strong command of:
- Meta Ads Manager
- Facebook Business Suite
- Pixel tracking & conversion optimization
- Strong copywriting skills — able to craft
compelling hooks and messaging
Important: Candidates who have only
executed campaigns without contributing to creative strategy (concepts,
messaging, briefs) will not be a fit for this role.
What
Separates Top Candidates
- Strong portfolio of winning ad creatives
(UGC, static, video)
- Clear ability to explain their role in
creating high-performing ads
- Deep understanding of creative →
offer →
conversion flow
- Experience managing $50K–$250K+ monthly budgets
- Hands-on experience with UGC workflows and video
production
- Use of AI tools (e.g., ChatGPT) to improve
creative output
What
Success Looks Like
- Consistently hitting or improving CPL, CPA, and
ROAS targets
- Launching and scaling campaigns quickly without
sacrificing quality
- Bringing fresh creative angles and testing ideas
proactively
- Driving measurable growth across multiple
accounts
How to
Apply
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