What You’ll Do
- Work with colleagues and partners to build a pan-African research
and analytics portfolio that supports communications activities to engage
audiences on our most important priorities.
- Translate research findings into research-informed communication
assets and strategic recommendations, and collaborate with colleagues to
implement these findings.
- Coordinate and manage vendors involved in the production,
collection, and analysis of communications data and research.
- Use social listening and media monitoring tools to translate
real-time data on social discourse into insights with clear, actionable
implications for communications strategy.
- Conduct social, digital, and media sentiment analysis to support
issues and reputation monitoring across multiple African markets, as well
as understanding of information disorder on key topics.
- Develop and maintain dashboards, scorecards, and reporting tools
with key performance indicators tailored to regional and audience needs.
- Design and implement systems to measure the outputs, outcomes, and
impact of digital and integrated communications efforts.
- Build measurement frameworks for digital communication
interventions, including theories of change, KPIs, and learning agendas.
- Oversee the implementation of public opinion research projects (both
qualitative and quantitative) to inform communication design and audience
engagement strategies in Africa.
- Scope, design, and manage audience research, including segmentation,
message development and testing, content testing, perception and attitude
benchmarking, and tracking studies.
- Develop measurement plans and evaluate the impact of foundation
communications initiatives across diverse cultural, linguistic, and policy
environments.
- Support an inclusive, collaborative culture by modeling foundation
values and escalating issues appropriately and in a timely manner.
Your Experience
- Bachelor’s degree (advanced degree preferred) in relevant discipline
or equivalent professional experience.
- Significant experience (8-10 years) in communications research,
measurement, evaluation, or audience insights in a similar role, focused
on African audiences and media.
- Demonstrated expertise in evaluating digital communications
campaigns and media performance.
- Deep understanding of pan-African media dynamics and context.
- Strong proficiency in social and traditional media analytics,
digital monitoring, network analysis, sentiment analysis, and
owned-channel performance.
- Experience building multi-channel measurement frameworks and mapping
indicators to objectives, outcomes, and goals.
- Agency and consultancy experience an advantage.
- Advanced Microsoft Excel skills (including pivot tables and macros)
and strong data visualization skills, particularly in PowerPoint.
- Experience using social listening and media analysis tools such as
Brandwatch, Meltwater, or similar platforms.
- Familiarity with digital analytics and tracking tools (e.g., Adobe
Analytics, social media analytics, UTM/CID codes, pixel-based
remarketing).
- Familiarity with, experience using, and deep curiosity about
AI-enabled tools and systems.
- Experience interpreting quantitative and qualitative public opinion
research methods, including survey research, focus groups, and interviews.
- Experience setting up digital data collection activities, with
additional evaluation methods considered a plus.
- Strong ability to synthesize complex information and clearly
communicate insights and present implications to diverse stakeholders.
- Understanding of project and program management processes,
workflows, and terminology.
- Familiarity with the research supplier landscape, including regional
and global vendors and partners.
- Experience working with emerging research methodologies, metrics,
and best practices in digital and social media environments.
- Knowledge of paid media and promotion techniques is an asset.
- Experience working in a fast-paced and matrix environment, requiring
cultural awareness and a collaborative nature that knows the benefits of
seeking consensus, is strongly preferred.
How to Apply
